Three High-Impact Benefits of Email Marketing
Zoominfo
MAY 20, 2021
It’s ubiquitous, low cost, reliable, and provides high-impact benefits. One of the greatest benefits of email is the fact that it suits every stage of the customer life cycle. A study by MailChimp found that the average email open rate across industries is 21.33%. The cross-industry average for hard bounces is 0.58%.
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