Mobile Video Sales Certifications Open Doors for Pharmaceutical Companies [Case Study]
Allego
APRIL 30, 2019
The Vice President of Sales at a global pharmaceutical company needed to certify the sales force on a new indication (read: usage) for one of the company’s drugs. On one hand, learning about the new indication wouldn’t require that much training. One of the biggest benefits of video, said Gish, is that “it gets people to practice.
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