Aligning Sales and Marketing: 4 Major Benefits
JANUARY 10, 2017
In today’s business environment, Sales and Marketing are often divorced. Marketing says that Sales isn’t taking advantage of the leads they have, and is wasting them. Sales, on the other hand, is grumbling that the leads Marketing provides just don’t convert into opportunities. With a permanent communication block on the subject, there are leads falling into a “black hole” between sales and marketing. 3: Marketing Supports Sales Strategies.