Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)
Alice Heiman
MARCH 31, 2022
Amy DuRoss is the co-founder and former CEO of Vineti , an enterprise software platform for personalized cell and gene therapies. Personalized medicine—designing custom therapeutics for each patient to cure diseases like cancer—is a whole new terrain in the pharmaceuticals industry. 7:52] How to sell a business in a new category. [13:08]
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