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A Foolproof Framework for Better Incentive Communication

The Spiff Blog

The only remedy is a formal incentive communication strategy. This post will show you how to deconstruct your current sales compensation process to ultimately build a more effective incentive communication strategy. Map out an incentive communication step to align with each step of your sales comp process. Let’s dive in!

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How to Build – and Maintain – a Healthy Channel Ecosystem

Allbound

It’s one of those buzzwords that’s thrown around a lot in the channel world. And what specifically should you be doing to build a channel ecosystem? The same goes for a channel ecosystem. A healthy channel ecosystem is interconnected, cohesive and supportive. Utilize incentive programs like SPIFs and MDFs.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. Similarly, direct traffic and paid social channels yield significantly different outcomes. In today’s fiercely competitive market, time is an invaluable resource that should be used wisely.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. If you’re not already active on social media, it’s past time to take advantage of this free and potentially life-changing resource. Informational. SEO-friendly.

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

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The Beginner’s Guide to Referral Marketing

Zoominfo

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Simply ask customers for their feedback using your business website or customer marketing channels.

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Empower Your Influencer Status and Business Growth

Smooth Sale

Our collaborative blog explores the possibilities of what an influencer does and how they make money. Suppose you are positioning yourself as a channel providing tips and tricks via regular content plus offering close and in-depth looks at specific problems and needs. The ideas below can stimulate new thoughts for you!