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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

The web sites they visit, webinars they attend, e-books and blogs they read. Leads that “opt-in” have given information about themselves (e-mail, phone number) to receive something in return (daily blog posts, admission to a webinar, etc.). Again, looking at client lists from Eloqua, Marketo or SBI would be a good starting point.

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article thumbnail

Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 100
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Blogs, ebooks, webinars, social media. Here are a few suggestions: Twitter – Is your company blog linked to each AE’s Twitter page? LinkedIn – Is your company blog linked to each AEs LinkedIn profile? LinkedIn creates more leads than Facebook, Twitter, or Blogging for B2B organizations. Just ask Eloqua.

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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

Read the Eloqua Grand Guide to Social Selling. Subscribe to the award-winning blog and the “Sales Ideas In A Minute ” newsletter for sales strategies, tactics, and tips in selling. LinkedIn can also give you a weekly update from any saved searches you do for specific job titles in specific regions.

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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Resources All Blog Article Industry News Interview Video Video Reviews. Blog Article. Data vendors: FactSet, Morningstar, Google AdWords. Sales readiness: Brainshark, MindTickle. Content management systems: Box, DropBox, OneDrive, Google Drive.

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Social Selling Success Stories

Score More Sales

Additionally his blogging and Forbes column keeps him relevant and at the forefront. Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. Subscribe to the award-winning blog and the “Sales Ideas In A Minute ” newsletter for sales strategies, tactics, and tips.