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Rethinking ROI

Partners in Excellence

One of the fundamentals in any kind of solution or value based selling is the ROI produced by the solution. Sadly, too few sales people even understand this, competing on cost and price, leaving the customer to determine the business case and the ROI of implementing a solution themselves. ROI is a constant issue for the customer.

ROI 108
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The ROI of ROI

No More Cold Calling

Guest blogger, Michael Nick, explains where (and how) to use ROI in your sales process. I was impressed with his commitment to salespeople and how he helps them learn to justify ROI to clients. In this month’s guest blog, Michael breaks the ROI process into simple, easy-to-follow steps. What is the ROI on ROI anyway?

ROI 235
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Maximizing Your Marketing ROI

Leading Results Rambings

Every dollar spent on marketing should yield the best possible return on investment (ROI). In this chapter, we'll explore how understanding your target audience at a granular level can help maximize your marketing ROI and why working with Luna Creative Marketing is the best choice to achieve this.

ROI 52
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33 Business Blogging Statistics

Zoominfo

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

Lead Rank 201
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Is Digital Marketing Worth It? Unveiling the ROI for Small Businesses

BuzzBoard

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. Ready to elevate your digital marketing strategy and drive superior ROI?

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

As demand for ROI continues, many are retooling their content strategies to prove a return. Thus answering the ROI question more effectively. . For instance, many marketers understand the show can live as a separate resource on their website or can incorporate it into their blog. Think Holistically.

ROI 177
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Using HIRO Opportunities To Predict Pipeline ROI

Predictable Revenue

Sidney Waterfall joins the Predictable Revenue podcast to discuss HIRO opportunities and how to use them to accurately forecast pipeline ROI. The post Using HIRO Opportunities To Predict Pipeline ROI appeared first on Predictable Revenue.

ROI 71