Shari Levitin

AUGUST 23, 2023

We litter them with ideas, metrics, and white papers; we pile on more information and clutter our slide decks. Every so often, you should take time out and ask yourself the following questions: Do I really need to hold on to this 50-slide PowerPoint, white paper, or case study anymore? The problem?

Workbooks 118

Workbooks Decision Maker Case Study Sales 118

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Maybe your website visitor handed over their email to receive blog alerts or asked a question on your chatbot. Read several blog posts? Welcome to lead generation marketing.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

BuzzBoard

APRIL 16, 2024

Productive use of blogs, white papers, and case studies cultivates long-term lead capturing. Your presence in these events can be heightened by the use of content marketing, such as informative blog posts, white papers, or webinars, making your agency more visible and appealing to potential leads.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Janek Performance Group

SEPTEMBER 12, 2022

Our new white paper, The Ultimate Guide to Developing a High-Performance Sales Organization , outlines these principles. We have published countless blogs, case studies, white papers, and other collateral. Why did we write a white paper on developing a high-performance sales organization?

Hiring 62

Hiring Lead Rank Collateral Case Study 62

Sales Training Connection

JULY 14, 2014

If you missed some of our medical sales and medical device blog posts, here’s a chance to look at some of our most popular posts – in the Medical Sales – Blog Round-up. The 4 blogs are: Medical sales – grabbing physician attention. Don’t Let Your Next Product Launch Fail - white paper in pdf, iTunes and Kindle.

Health Care 63

Health Care eBook Guarantee Negotiation 63

Understanding the Sales Force

FEBRUARY 26, 2014

Understanding the Sales Force by Dave Kurlan I loved this short, but perfect post from Seth Godin''s Blog last week. Yesterday, we had an internal conversation about our website, collateral, videos, blog articles, white papers, emails and of course, phone calls and face-to-face visits. It''s about the importance of trust.

Face-to-face 266

Face-to-face Ideal Customer Profile Hiring Collateral 266

Sales and Marketing Management

JUNE 25, 2018

Send out enabling YouTube videos, white papers, blogs and tidbits. Action – If you're sitting reactively doing email, if you're sitting period – you’re failing in sales. Get a standing desk and pound out 50 triples; call me in the morning. Get out of the office, never eat alone.

B2B 319

B2B Banking Conference Decision Maker 319

Zoominfo

AUGUST 5, 2021

Balancing the various content types (blog posts, white papers, webinars) will allow you to reach your customer and map the buying process in a scalable way. Higher-value assets like ebooks and white papers allow prospects with deeper interest to get a more rounded sense of the value of your product.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

MTD Sales Training

AUGUST 10, 2018

My trainer suggested to the salesperson on that workshop that he become proficient as an author, writing articles that go on his own and his company’s LinkedIn profile, blogs that go on blog sites and develop podcasts that show he knows what he’s talking about. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo.

Leads 197

Leads Marketing Qualified Lead Cold Calling LinkedIn 197

Understanding the Sales Force

JANUARY 26, 2012

Understanding the Sales Force by Dave Kurlan If you have been reading this Blog for a while, then you may remember my requests during the last half of 2011 to complete a survey for my Trust Project. Read the White Paper to learn what they sell. There are three industries from which salespeople are generally trusted quite well.

Hiring 192

Hiring Insurance Insurance Survey 192

Jeffrey Gitomer

APRIL 16, 2013

Write an industry white paper. White paper, or brochure? The post Jeffrey Answers a Question on Cold Calling | Real World Sales Wisdom appeared first on Jeffrey Gitomer’s Sales Blog. Get in front of people who can say yes to you and become known as an expert. You tell me… Which one gets you invited in the door?

Cold Calling 233

Cold Calling Face-to-face Trade Show Referrals 233

Zoominfo

FEBRUARY 18, 2021

Share your knowledge in blog articles to get people to your website. Propel them further down the sales funnel with white papers and webinars. They tweeted, shared photos, wrote blog articles, and communicated with people. Write extensively about your mission and the problems you solve.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Partners in Excellence

MAY 25, 2022

It promoted a white paper going much more deeply into the research. I filled out their form, my name, email, title, company… I download the white paper. What in my response to that white paper indicates that I have an interest in their products? My interest is, clearly, about the research.

Follow-up 68

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 68

Selling Essentials RapidLearning Center

FEBRUARY 23, 2022

A white paper at the training site BizLibrary lists the following warning flags that are likely to go up when an employee is suffering a mental health crisis: Difficulties in problem-solving. So what can employers do to foster mental health in the workplace? Warning flags.

Training 52

Training Analysis Follow-up Study 52

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%).

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Anne Miller

JANUARY 6, 2021

Ebooks/white papers. Individual blogs. (Disclaimer: I was one of the judges for the Best Sales Book category). Your time will be well-spent checking these out… TOP Sales World Picks. The categories include. Sales Books. Sales Evaluation Tools.

Resources 71

Resources eBook Webinar Metrics Video 71

Pointclear

MARCH 19, 2018

True, most of the articles on marketing analytics demand that the topic requires immediate attention, and in so doing, they imply that their (fill-in-the-blank system, software, consulting, book, blog) will teach you how to do it. AT Internet also has a wide range of white papers to guide and teach the uninitiated.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

SugarCRM

SEPTEMBER 30, 2021

Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Here are nine ways to leverage your blog to capture leads, build a relationship with your audience, and ultimately convert them into new customers.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

Janek Performance Group

MAY 2, 2023

For more, see our white paper Finding, Onboarding, and Retaining Top Sales Talent. An important aspect is content creation, including white papers, case studies, blogs, demo decks, and product/pricing sheets. For more, check out our white paper Hiring, Onboarding, and Retaining Top Sales Talent.

Hiring 62

Hiring Negotiation Decision Maker Coaching 62

SalesLoft

JANUARY 2, 2020

Sales blogs to go to for insight in every sales role, from sales professionals to sales managers to sales leaders — aside from Salesloft.com, of course! For Sales Professionals: The Sales Blog (Anthony Iannarino) | Anthony Iannarino is an international speaker, author, and sales leader. Not that we’re biased…).

Lead Rank 52

Lead Rank Webinar Metrics Lead Scoring Inside Sales 52

Pointclear

JULY 26, 2018

E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also. The artwork from the podcast program will be used in the blog article.

Case Study 100

Case Study PointClear Study Social Media 100

RAIN Group

MAY 29, 2019

We've compiled 54 of our favorite sales quotes from RAIN Group's best-selling books, research reports, white papers, and award-winning blog that will inspire you and your sales team to reach top performance. Looking for inspiration and best practices? You're in luck.

Motivation 75

Motivation Report Groups Research 75

Pointclear

JULY 16, 2013

The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits. Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper. Build it and they will come.” But can you build enough content and who will come?

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

Zoominfo

AUGUST 5, 2021

Balancing the various content types (blog posts, white papers, webinars) will allow you to reach your customer and map the buying process in a scalable way. Higher-value assets like ebooks and white papers allow prospects with deeper interest to get a more rounded sense of the value of your product.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Zoominfo

AUGUST 26, 2018

White papers. For more humor to lighten your mood and boost your creativity, check out our blog post about recruiting jokes: 18 Jokes for Recruiters and Hiring Managers. The post 35+ Marketing Jokes to Brighten Your Day appeared first on ZoomInfo Blog. It’s really going viral. . They weren’t on the same landing page.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Smooth Sale

MARCH 10, 2024

Our collaborative blog offers ideas to help improve your B2B business sales. __ Increase B2B Sales 1. Studies show ebooks and white papers can also impact the customer decision-making process. Whether you are a seasoned mogul or a newbie, you can implement several effective techniques to achieve your business goals.

B2B 104

B2B Top of Funnel How To Sales Qualified Lead 104

Understanding the Sales Force

MAY 2, 2016

There are free White Papers, which could be anything from a scientific report on Sales Selection, Longevity,Trust, or The Challenger Sale (the topics of my White Papers), to a marketing piece made to look like a scientific report.

Hubspot 120

Hubspot Sales Methodology Inside Sales Advertising 120

SBI Growth

AUGUST 19, 2012

Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Your blog, white papers, webinars, and eBooks must be your best sales people. This post discusses how to get your prospects interested in you versus your competitors.

Demand Generation Agencies 257

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 257

Score More Sales

SEPTEMBER 11, 2012

There was all sorts of things that they needed from you and your company – proof of concept, white papers, data sheets, demos and more. Why not sign up for our twice-monthly newsletter, “Sales Ideas In A Minute ” or the award-winning blog rss feed ? They found you online, after lots of research.

Opportunity 214

Opportunity B2B Research Pipeline 214

SBI Growth

APRIL 8, 2013

My colleague John Staples wrote a great blog on hiring the best talent. Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. Producing a world-class blog and awesome content isn’t enough. Others are in the seat for the first time. Either case, Year 1 is tough.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Zoominfo

APRIL 10, 2018

We see it all the time—companies post a blog, white paper, or eBook with the title or the entire first paragraph as the post text. The post 3 Times to Avoid Scripted Social Media appeared first on B2B Blog. You create high-quality content and use social media to distribute it to the appropriate audiences.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Selling Essentials RapidLearning Center

SEPTEMBER 27, 2023

This blog post is based on the following white paper: McKinsey & Co. .” With these findings in mind, you may want to look at the way you develop leaders in your organization. Are you equipping these people with the right skills to make their employees feel safe, and unleash their highest level of productivity?

Survey 52

Survey Promotion Study Groups 52

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That might include watching your product videos, reading blog posts or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

FEBRUARY 18, 2021

Share your knowledge in blog articles to get people to your website. Propel them further down the sales funnel with white papers and webinars. They tweeted, shared photos, wrote blog articles, and communicated with people. Write extensively about your mission and the problems you solve.

Social Media 130

Social Media Top of Funnel Face-to-face Conference 130

Score More Sales

MARCH 26, 2013

In reviewing a white paper this week my eyes glommed on to a sentence: “Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.”. Mid-sized companies need better tools to help understand what customers need and want.

CRM 235

CRM Guidelines Data Compensation 235

Pointclear

MARCH 27, 2014

A blog accompanying the podcast provides a link to this data. More information and links in the blog. A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles.

Social Media 223

Social Media Media B2B Decision Maker 223

Understanding the Sales Force

APRIL 10, 2012

My most important work doesn't always get posted on my own blog. Such is the case with this article I wrote for the Hubspot Blog on How Sales Has Changed in the Past 5 Years. Similarly, an article, in which I wrote about the Importance of Practicing Sales , was reworked for Gerhard Gschwandter's Selling Power Blog.

Hiring 180

Hiring Hubspot Sales Leadership Coaching 180