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CROs: Stop Chasing Clicks—Start Building Connections

No More Cold Calling

A new book comes out, an executive reads it, and suddenly, the company declares a new sales strategy based on the books groundbreaking precepts. But sales has never been about technologyit has always been about people buying from people. The Problem with Digital-First Thinking Not much has changed over the years.

Referrals 310
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My Key to Building a Strong, Sustainable, Sales Pipeline

Understanding the Sales Force

That would be 200 dials for 1 new meetings booked – per week. Think about what it would mean for 40 dials and 8 conversations to book 1 meeting become 10 dials and 2 conversations to book 1 meeting, or 20 dials and 4 conversations to book 2 meetings. Excellence is a game changer!

Pipeline 194
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The 20-Year Legacy of Baseline Selling: Why Its Sales Process Still Wins in 2025

Understanding the Sales Force

That’s how Baseline Selling was born, and during the spring and summer of 2005, I worked on the book, the courses, dozens of analogies, and readied it for publishing and prime time. My goal was for Baseline Selling to become the most read book on Selling. While we are not quite there yet, there is still time.

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Mastering Sales Strategies (video)

Pipeliner

Physical Items: Send books, postcards, or other tangible items to create a memorable impression. Wes advocates for a multimedia, multi-step approach to engagement, which includes: Personalized Outreach: Use phone calls, emails, and social media to connect with prospects on a personal level.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. ZoomInfo customers aren’t just selling — they’re winning. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line.

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Here Are the Best Days & Times for Product Demos

Zoominfo

When your solution can literally change the trajectory of an entire business, seeing is most definitely believing — if you can seize that chance and actually book a demo. We have a lot of numbers that show anything outside of five working days is almost not worth booking, because the completion rate just drops so dramatically,” Vital says.

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Referral Selling Is Your New Power Move

No More Cold Calling

When you put a referral process in place: Your reps book more meetings with fewer calls. And that “eventually”? It’s getting expensive. Your pipeline improves in quality, not just quantity. Your team stops hoping for lucky breaks and starts getting referral results.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Book a demo or try Showell Free! To top it off, sellers gain insights and understand customer engagements with sales content analytics. Say goodbye to endless searches for the right sales tools. Ready to revolutionize your sales approach?

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book The Expert’s B2B Revenue Growth Playbook, to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently. We will cover tips such as: How to spot, and fix, the chief causes of revenue leakage.