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[New Book Alert] Carole Mahoney’s Must-Read Strategies for How to Put Your Buyer First

No More Cold Calling

What do buyers really want? Business book testimonials are all the same. They tell you how a book is a must-read, packed with powerful strategies. I often wonder if the testimonial writer actually read the book. Not only did I read it from cover to cover, but I have stickies all over the book.

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Book notes: SPEAR Selling

Sales 2.0

I must admit to being a bit partial to the sales approaches laid out in Jamie Shanks’s book SPEAR Selling. Many of my thoughts on how to sell to major accounts show up on the pages of this book. Here’s a quick run through on a couple of the major elements of the book. Account Selection.

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Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. The second book I’m covering is No Forms. Latané’s book covers an area of marketing that I have long wondered about: Should you “gate” or should you not “gate” your content?

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The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

In celebration of over 50,000 copies of Gap Selling sold, I wanted to take a moment and highlight other books that influenced my perception or help expand on concepts within Gap Selling. It’s a book on execution. How is that a book on execution has become my favorite sales book? So what makes execution a sales book?

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sharing and accessing content is a mere click to a Digital Sales Room, redefining the buyer's journey. Book a demo or try Showell Free! To top it off, sellers gain insights and understand customer engagements with sales content analytics. Say goodbye to endless searches for the right sales tools.

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Sell More by Putting Buyers First feat. Carole Mahoney

Sales Gravy

On this episode of the Sales Gravy podcast Jeb Blount and Carole Mahoney, author of the hit new book Buyer First, underscore the importance of putting buyers first and aligning with the buyer's journey.

Buyer 78
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The Ideal Buyer in Today’s Marketplace | Sales Strategies

Engage Selling

??????? Is there such thing as an ideal buyer? I recently have been interviewed on a number of podcasts because there’s great interest in my new book, Right on the … Read More. The post The Ideal Buyer in Today’s Marketplace | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

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