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Book notes: SPEAR Selling

Sales 2.0

I must admit to being a bit partial to the sales approaches laid out in Jamie Shanks’s book SPEAR Selling. Many of my thoughts on how to sell to major accounts show up on the pages of this book. Here’s a quick run through on a couple of the major elements of the book. Account Selection. Account Strategy.

Referrals 195
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My Latest on Using Email to Book New Meetings

Understanding the Sales Force

Using email to book new meetings sounds awesome. Let’s exclude newsletters that you get but delete, product updates, and other emails from legitimate companies that you may or may not have signed up for. They lack credibility when they don’t include a last name, company name or title. The writing is cringy awful.

Meeting 193
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Book notes: The Sales Acceleration Formula

Sales 2.0

I’ve been using the summer to review some of the classic books in sales and marketing and refresh some of the fundamentals to building world-class “revenue engines” described. I started with Mark Roberge’s book “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million”.

Hiring 195
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How to Worry Less & Enjoy Life More: New Book!

Mr. Inside Sales

I’d like to invite you all to join me on my journey through a new phase of my career: From this point forward, I’m going to spend more time pursuing what I’ve always done professionally (write), but I’m going to be writing more of the kind of books that have always spoken to me. See the book here. And many more.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Making the changes that directly impact revenue growth will be different for every company, but the effort can reap large benefits.

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Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. The second book I’m covering is No Forms. Latané’s book covers an area of marketing that I have long wondered about: Should you “gate” or should you not “gate” your content?

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Book Notes: The Sales Manager Survival Guide

Sales 2.0

It can be a “triple whammy” for the company as they lose the revenue of a top performer, need to fill a critical “seat” in the sales organization and have a group of salespeople that are not performing to their full potential. There’s a lot of great insight in just this one section of David Brock’s book.