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Book notes: The Sales Acceleration Formula

Sales 2.0

I’ve been using the summer to review some of the classic books in sales and marketing and refresh some of the fundamentals to building world-class “revenue engines” described. I started with Mark Roberge’s book “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million”.

Hiring 195
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Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. The second book I’m covering is No Forms. Latané’s book covers an area of marketing that I have long wondered about: Should you “gate” or should you not “gate” your content?

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Book notes: Success is in your Sphere?

Sales 2.0

I agree with Zvi Band the author of the book Success is in your Sphere that “relationships are our most important asset”. The book presents a framework for building relationships called “CAPITAL”. If you want a method for developing new habits, I recommend reading the book The One Thing and learning about the “66-day challenge.”.

Fashion 195
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A Better Way To Data Driven Discovery

The Pipeline

Specifically, how we use positive data in prospecting and Discovery, in this case the latter. Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. Based on commonly cited data, that’s not really working out these days. A better way to data driven Discovery.

Data 368
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[New Book Alert] Carole Mahoney’s Must-Read Strategies for How to Put Your Buyer First

No More Cold Calling

Business book testimonials are all the same. They tell you how a book is a must-read, packed with powerful strategies. I often wonder if the testimonial writer actually read the book. I’m not going to tell you any of that about Buyer First: Grow Your Business with Collaborative Selling , a new book by Carole Mahoney.

Buyer 177
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Six Books to Make Your Selling Bright

Alice Heiman

I read at least one book a month and this past year so many important books on selling were published. Dover leads this movement by starting with a simple question: If sales teams have more and more tools at their disposal to increase sales, why is the data pointing in the opposite direction?

Lead Rank 138
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4 Must Read Books that will Change your Plan for 2024

Alice Heiman

This year, I set a goal to read at least two books a month. I find I get more books finished these days if I listen rather than read. These are the books I’ve read or re-read recently that are changing the way I plan for 2024 and they are influencing my clients as well. One for fun and one for business. I was right and wrong.

Lead Rank 121