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Book notes: SPEAR Selling

Sales 2.0

I must admit to being a bit partial to the sales approaches laid out in Jamie Shanks’s book SPEAR Selling. Many of my thoughts on how to sell to major accounts show up on the pages of this book. Here’s a quick run through on a couple of the major elements of the book. Account Selection. Account Strategy.

Referrals 195
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Book notes: Success is in your Sphere?

Sales 2.0

I agree with Zvi Band the author of the book Success is in your Sphere that “relationships are our most important asset”. The book presents a framework for building relationships called “CAPITAL”. If you want a method for developing new habits, I recommend reading the book The One Thing and learning about the “66-day challenge.”.

Fashion 195
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Book Notes: The Sales Manager Survival Guide

Sales 2.0

I just became much clearer on why this happens and what can be done about it, by reading just one section of David Brock’s book “The Sales Manager Survival Guide”. A key insight in the book for me has to do with the nitty-gritty of asking the right questions to coach someone, to help them think through their situation and find solutions.

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Best Motivational Book Recommendation for the Holidays

Mr. Inside Sales

I want to share with you one of my all-time favorite books on how to develop the right mindset for overcoming and achieving just about anything. This is a book I picked up years ago, and I continue to read it at the end of every year as I set my new goals. It’s packed with useful, no-nonsense examples that will really resonate.

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5 Top B2B Sales Books for 2023

Lead411

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This groundbreaking book by Steve Kaplan takes you on a journey through the revolutionary impact AI has on marketing, sales, and customer service!

B2B 98
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. As with our first example, this project isn’t complicated or over-the-top. Before this book, the term inbound marketing simply didn’t exist.

Examples 208
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New Book: When They Say No

Go for No!

So finally… after way too long… our new book is here. ” (Unlike most authors that write a new book every 1-2 years, we believe in writing a new book every two decades, haha.) What the book is NOT: it’s not every kind of rejection you can ever get. What should you say when you get it?