4 Steps to Creating Buyer Personas for a Personalized Sales Approach
JUNE 6, 2019
As a small business, you probably have specific types of people in mind when you consider your ideal and potential buyers. When you take the time to describe these customers—profiling them on a demographic, firmographic, and psychographic level—that’s called creating buyer personas. . Buyer personas, also known as marketing personas, help businesses visualize their customers. Why create buyer personas? How to create buyer personas.