Aligning Customer Objections to the Buying Process
SBI Growth
MAY 13, 2013
Don’t get me wrong, I revel in an easy solution. In the same way that your any conversation should be buyer centric, so should your objections. Buyers can tell the difference between genuine and formula pitches. What I thoroughly recommend is the construction of an Objection Handling Template. Seem too good to be true?
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