Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 177

Data Eloqua Buyer Persona Demographics 177

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 100

Data Eloqua Buyer Persona Demographics 100

SBI Growth

SEPTEMBER 22, 2013

Guess what, that is the same situation your internal buyer is going through. You invest a huge amount of time and money into buyer personas. This is done to understand your buyers goals and objectives. You then spend more time and money on detailed buyer process maps. You’re in the driver’s seat.

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

Pointclear

MARCH 6, 2012

Many organizations understand the value of developing buyer personas to gain this insight. Yet, according to Tony Zambito—who originated the development of buyer personas in 2002—buyer personas are no longer enough. Master Your Data Universe.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Download Creating Buyer Persona Cheatsheet. Way beyond old, missing and dirty data. Data is the fuel of our revenue marketing efforts.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

LeadFuze

JANUARY 1, 2022

Create buyer personas to ensure that marketing and sales are targeting the same audience. A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool. They will provide invaluable insights for you. This article offers the insights they need.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

OutboundView

SEPTEMBER 20, 2018

Buyer Personas. Who’s your buyer? We at OutboundView help our customers build buyer personas by focusing on two categories: Decision Makers and Doers. Buyer personas are the first step in the sales and marketing process. These personas clearly establish who the targets are for your team.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34