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4 Best Practices for Better Targeting

criteria for success

Use Buyer Personas. As you work toward better targeting, take the time to develop rich buyer personas for your ideal clients. Rather than simply getting basic data such as industry and title, work to develop a specific profile of the buyer you are targeting. Consider demographic and even psychographic information.

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Call vs. Email Sales Prospecting: How to Be Effective With Both

Pipeline

People prefer voice for interactions with 31% of financial services, 41% of insurance services, 33% of healthcare services, and 35% of retail services. Combine this data with your buyer persona and identify each lead’s unique characteristics. Related : Discover how to use AI in writing sales outreach emails.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

And if you want to pin down one that will work best for you, you'll need to conduct extensive market research, conduct competitive benchmarking, thoughtfully shape and understand your buyer personas, and be prepared to ride out the tides of trial and error. Non-Bank and Insurance): 20.13%. Insurance (General): 1.43%.

Margin 103
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Keys to Creating a Successful Social Selling Strategy

Vengreso

Your ideal buyers are using social media platforms. However, without a defined social selling strategy, reps may not connect with your ideal buyer persona, use consistent messaging, or have the tools to scale their social selling activities. Therefore, creating buyer personas is an essential component to implement your strategy.

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Who Is OUR Buyer?

Partners in Excellence

We may even enrich that definition, but looking at segments in financial services, for example, does it include commercial, retail, insurance, investment, fintech, PE, VC, and other financial services companies? Once we have defined the ICP, we focus on the personas within the company. The post Who Is OUR Buyer?

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The Secret to Selling to the CISO Persona

Emissary

The first thing you shouldn’t do is come in and go, “Paul, let me tell you what we’re doing for an insurance company down the road. ” For more of my conversation with Paul on the CISO persona, you can listen to the full episode here on-demand. You should have done really good due diligence.

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Prospecting At Scale To Grow Sales

InsideSales.com

It’s all about the buyer persona. You build your messaging (phone scripts, email templates, and even website copy) around the buyer personas. If you’ve correctly targeted the business you can help and have crafted your messaging around the buyer persona, you’re halfway to success at scale. Temptation.

Scale 40