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Where are your Buyer Personas?

SBI Growth

Here, there and everywhere you’ve heard about buyer personas. Advances in marketing automation makes accurately identifying buyer habits and preferences simple. Those personas are costing you. Those personas are costing you. Knowing these customer attributes is now table stakes.

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How Sales Operations Can Breathe Life into the Sales Strategy

SBI Growth

As the Sales Operations leader, you connect the company strategy to field execution. Regardless of what you do, you have to keep the buyer in the forefront. Directing Sales Operations is one of the most challenging tasks out there. Specifically, I’ll discuss designing sales training focused on Buyer Personas.

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Exploring the Sales Operations and Systems Track at Rainmaker 2018

SalesLoft

We’ve been highlighting some of the breakout session tracks at Rainmaker and already previewed both the Sales Leadership and Strategy track and the Sales Mastery and Methodology track. Today we’ll look deeper at the Sales Operations and Systems track. Eeny Meeny Miney Mo: So Much Sales Tech, How Do You Choose?

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How to Build An All-Star Go-to-Market Team

Highspot

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Hey, Sales Operations leaders. Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ).

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[eBook] Account-Based Marketing

DiscoverOrg Sales

Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account. Getting to Know Account-Based Marketing.

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Startup Sales 101: Identifying and Selling to Your Target Market

Sales Hacker

In this article, I’ll explain how startup companies can identify their target market and sell to them effectively. Related: Mastering Founder-Sales: 10 Lessons from 150+ Early-Stage Start-Ups. Why you need to identify your target market. 6 steps to identify your target market. Selling to your target market.