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Are Buyer Personas Sabotaging Your Sales?

Corporate Visions

The post Are Buyer Personas Sabotaging Your Sales? One of the most popular “best practices” in B2B sales and marketing is to create buyer personas. Typical buyer personas include a character sheet full of your prospects’ demographics, challenges, goals, and KPIs. Here’s why. In 2015, an average of 5.4

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. However, user personas and buyer personas are distinctly different. Then the department heads have managers and staff reporting to them (user personas). So let’s dive in.

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The Sales Prospecting Strategy Guide

Zoominfo

Complicating matters for sales teams, tracking a “typical” buyer’s journey can seem like a fool’s errand. So, how do high-performing sales organizations meet prospective buyers along the journey at the perfect time? 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

What do ebooks, graphic design software, and online courses have in common? A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs. Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. 93% of companies who exceed lead and revenue goals use personas. Distribute your buyer personas.

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28 Effective Tips for Shortening Your Sales Cycle

Zoominfo

Use your defined buyer personas and ideal customer profiles (ICPs). This is where SDRs focus on scoring as many meetings as possible, and research shows more than five touchpoints are required to secure an initial meeting. Make meeting scheduling easier for prospects. Directly address your prospect’s pain points.

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Sales pipeline – An in-depth guide for sales professionals

Salesmate

However, make sure the list’s prospects meet the criteria set in the ideal buyer’s profile. A clear buyer persona. Having a clear buyer persona can save a lot of time. So, before you think about building a sales pipeline, invest some time creating a clear buyer persona. What is a buyer persona?

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