article thumbnail

The Ultimate Guide to Sales Management

Hubspot Sales

When thinking about ways to boost your revenue and grow your business, you might consider evolving your product line, reaching your buyer personas in new ways, or launching a brand awareness campaign. You can do this during team or one-on-one meetings or add the information to the reps' sales enablement kits. Motivate Reps.

article thumbnail

The Sales Manager's Guide to Strategic Planning

Hubspot Sales

If sales is a journey, your strategic plan is the roadmap you'll provide your team to help them reach their destination. It is one of the most important activities you will ever do as a sales manager because, without it, your sales team will have no direction and no instruction manual to follow in order to achieve their targets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Your Reps Focused on the Wrong Opportunities?

SBI Growth

Over 60% of sales leaders who trail through Q2 don’t make the number. Buyer Persona Account Management 2014 planning Sales Manager Sales Manager Resources' You missed the Q1 number and Q2 isn’t looking too good. You’re worried. And you should be.

article thumbnail

Want to Sell More? Start by Solving Problems

criteria for success

To better understand your buyers, start by considering their “buyer persona” A buyer persona is a way to categorize and organize your buyers. Think of a buyer persona as a representation of the person or group of people most likely to be interested in your product.

article thumbnail

How Sales Leaders Can Increase Sales Growth with Andrew Thompson, #212

Vengreso

When it comes to new sales leaders, I wanted to know from Andrew’s perspective what he sees are the most critical things to do to drive sales. This is such a critical component – understanding your buyer personas – is why personalization throughout the entire sales cycle is so key.

article thumbnail

4 Best Practices for Better Targeting

criteria for success

Use Buyer Personas. As you work toward better targeting, take the time to develop rich buyer personas for your ideal clients. Rather than simply getting basic data such as industry and title, work to develop a specific profile of the buyer you are targeting. Sales & Marketing Alignment. Download Now.

article thumbnail

Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ). Author: Joshua Meeks.

Meeting 288