article thumbnail

4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. You’re likely already using buyer personas to inform and improve your marketing efforts.

B2C 209
article thumbnail

How to Build a Better B2B Sales Tech Stack

Zoominfo

Examine the existing applications within your existing sales technology stack. As the modern buyer’s become more sophisticated and educated, sales teams have pivoted away from spray-and-pray outbound strategies to more consultative outreach. Key Takeaways About Creating a Sales Tech Stack. ZoomInfo can help!

B2B 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales Prospecting Strategy: 6 Ways to Improve

Zoominfo

To put it simply, without a deep understanding of your target audience, your sales efforts will fail. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

B2B 100
article thumbnail

6 Steps to Picking the Perfect Sales Model 

Highspot

Now that you know what a sales model is, it’s time to decide which one you’ll use. Define Your Buyer Personas. First, define your buyer personas. As mentioned above, your sales model will determine how you bring new leads into your sales funnel. Build Your Buyer’s Journey.

article thumbnail

Predictive Sales Analytics: Actionable Insight for Smarter Plans

Hubspot Sales

Those tools are based on something called predictive sales analytics — a marvel of modern sales technology that can show you what to expect from prospects and customers. Let's dive into the topic a bit further, see how it can help with sales forecasting, and examine some other contexts where it can be employed.

article thumbnail

The Art of Sales Negotiation: Close More Deals

Highspot

Sales Tech Training Sales enablement ensures that sales teams are trained to effectively use sales technology tools that can aid negotiation. This includes CRM systems, sales engagement platforms, communication platforms, and any other technology that supports the negotiation process.

article thumbnail

5 Considerations When Deploying a Sales Engagement Platform

SalesLoft

Develop buyer personas. As you consider a Sales Engagement platform, take an honest look at your current state. Examine your sales process, available solutions, their complexity, and the KPIs. The maturity of your sales operation matters. Identify your ideal customers and their buying questions.