Why Effective Sales Prospecting Requires Specificity
SalesFolk
MARCH 2, 2021
How specific is your “buyer persona,” or “Ideal Customer Profile” (ICP)? . Too often I see sales and marketing leaders defining their buyer personas as “Marketing” or “C-Suite.” How to build solid “Buyer Personas” for more effective sales campaigns. More free Cold Email treats from my sold-out workshop .
Let's personalize your content