article thumbnail

Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience. There, he introduced the importance of buyer personas. The importance of buyer personas is self-evident.

article thumbnail

Buyer Personas: The Missing Piece of Your SEO Strategy

Zoominfo

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Newsflash: buyer personas are useless. Or any of the other buyer personas you so carefully put together? Now that we’ve got your attention, we can come clean: buyer personas aren’t really useless. A buyer persona is one of the best tools your sales reps can use to close a deal.

article thumbnail

Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot Sales

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Research Buyer Personas AI gathers customer data on a massive scale. Rewrite this email based on this.”

Tools 95
article thumbnail

How to Create a Lead Generation Strategy for SMBs

Zoominfo

Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers. Your strategy will require a lot of trial and error to see successful results.

article thumbnail

Freeing up sellers to be more human

Sales 2.0

AI will help with non-selling tasks A recent study from Salesforce which interviewed about 8,000 salespeople found that 72% of sales reps’ time is spent on non-selling activities. There’s an opportunity to align different buyers with different sales processes and make sure the process is tailored to the way that buyer buys.

Scale 195
article thumbnail

A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

Now there is a new tool to satisfy this need. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates. With LinkedIn’s rich member data, you can leverage your buyer persona for enhanced targeting. LinkedIn’s Sponsored Updates are a match made in heaven to distribute your content to personas.

LinkedIn 259