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What Is Sales? A Quick Guide

Hubspot Sales

The term, "sales", encompasses all activities involved in selling a product or service to a consumer or business. But "sales" means so much more for businesses. Companies have entire sales organizations comprised of employees that are dedicated to selling their products and services.

Inbound or outbound sales—which one should you focus on?

Close.io

Wondering what the right sales approach for your company is? Should you build an inbound sales machine, set up an outbound sales team, or take a hybrid approach? Inbound sales is famous for being able to attract customers to any business, be cost effective, and scale really well.

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Why Your Team’s Prospecting Methodology and Sales Cadence Is Broken, with David Elkington, Episode #108

Vengreso

It’s hard to believe, but many sales leaders never give strategic thought to the implementation of their team’s sales cadence. What is a sales cadence? It’s a strategic sequence of sales activities that increase connections and enable you to better qualify leads.

The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Understand your buyer’s journey. Pick a sales strategy. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. decision makers for every sale who have a say in whether a product is purchased. Buyer: Owns the budget.

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you.