The ROI Guy

JUNE 29, 2015

By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become?

Discount 83

Discount Lead Rank Proposal ROI 83

CloserIQ

JUNE 6, 2019

As a small business, you probably have specific types of people in mind when you consider your ideal and potential buyers. When you take the time to describe these customers—profiling them on a demographic, firmographic, and psychographic level—that’s called creating buyer personas. . Why create buyer personas? Demographics.

Buyer Persona 94

Buyer Persona Buyer Ideal Customer Profile Demographics 94

The ROI Guy

AUGUST 20, 2018

And this is having a significant and tangible impact, leading to more stalled deals, elongated sales cycles and steep discounting. As the complexity grows, good sales reps still play a vital role, helping buyers find the signal through the noise.

Buyer 45

Buyer Tools Comparison Channels 45

SalesLoft

OCTOBER 26, 2023

Customer engagement strategies, like loyalty programs, can help develop relationships as they’re deployed through various channels, such as social media or email marketing campaigns. Customer engagement is essential for buyers, too, because they want a positive customer experience. Without one, they’re likely to switch to a competitor.

Scale 52

Scale Customer Loyalty Social Media 52

The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Help them lead conversations that establishes their personal credibility better than your competitors.

Channels 53

Channels ROI Sales Goal Microsoft 53

Cincom Smart Selling

FEBRUARY 16, 2016

An alternative is a multi-channel strategy. Moving to or adding an indirect channel can be very effective, but there are issues to consider , and your end-users will frequently be the ones affected by the issues involved. Your sales channel may or may not understand or embrace that messaging.

Channels 54

Channels Strategy Customer Automotive 54

Pipeliner

FEBRUARY 15, 2024

Create a Buyer Persona To sell effectively, you need to know who you’re selling to. Use this data to build detailed buyer personas, representing your ideal customers. This could be a weekend flash sale, a discount for the first 100 orders, or exclusive bundles available for a short period.

Social Media 52

Social Media Buyer Persona GoldMine Google Analytics 52

Mereo

FEBRUARY 8, 2023

If your sales model does not serve more than 10 channels — your organization risks slow growth and even buyer loss. Today’s buyers have higher expectations than ever before. They want to be served with personalization and convenient access to numerous resources all along their buyer journey. We at Mereo have the answers.

Face-to-face 41

Face-to-face Channels SalesForce Buyer 41

Smooth Sale

MARCH 10, 2024

Buyers like to shop from businesses they know and trust. A free demo or trial of your products and services will give potential buyers a basic idea of your solutions and their benefits. Personalized discount offers for new and existing buyers can also help improve sales. Take Your Leap Today!

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

SBI

NOVEMBER 2, 2017

For example, Model N provides solutions for Finance and Product teams to maximize revenues by designing more effective pricing and discount programs, and analytical solutions to develop new product launch strategies that maximize sales in a global market. And, today’s B2B buyers are very intolerant of a poor experience.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

The ROI Guy

SEPTEMBER 4, 2013

This has unfortunately resulted in vendors proactively discounting in order to reduce sales cycles and get the deals moving to faster to “yes.” s Mark Arman, “Vendors and channel partners must be able to demonstrate and prove their economic value to this new breed of business buyers in order to accelerate the decision process.”

Discount 94

Discount Decision Maker Sales Cycle ROI 94

Crunchbase

JANUARY 26, 2021

Channels in the sales playbook are evolving. The easiest option could be to simply add a new channel to your sales cycle. It’s no surprise when you consider that around 71 percent of decision-makers say that social media is an influential channel for them when it comes to making decisions. Here’s what we discovered for 2021.

Trends 98

Trends Social Media Discount Decision Maker 98

Cincom Smart Selling

MAY 8, 2023

To reduce their eight-business-day quote turnaround time (à the high-level business objective is a “shorter sales cycle”) they dig deeper into business process steps like “configuring the product”, “pricing the product” and “getting approvals for requested discounts”. To get all required discounts approved typically takes five days.

ROI 62

ROI Discount Licensing Vendor 62

Hubspot Sales

MAY 11, 2023

During this period, sales teams typically work together to reach prospects and customers via phone, email, social media, webinars, and other channels. Do you have a specific buyer persona you're trying to cater to? Which channel do they prefer to reach your business? So, let's get started. What are their pain points and needs?

Webinar Metrics 101

Webinar Metrics Social Media Campaigns Buyer Persona 101

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas. The more buyer personas you have, the more well-rounded your lead scoring system will be.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Self-promoting emails should be short and impactful, and possibly include an offer like a discount.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Partners in Excellence

JANUARY 12, 2024

After all, we have to send 1000s of emails a day, we have to make 100s of calls, we have to spend hours doing outreach in LinkedIn and other channels. And to win that business, we have to discount deeply–getting approvals is such a hassle and it impacts our commissions. It’s harder and harder to get a response.

Face-to-face 109

Face-to-face Commission Up-Sell Discount 109

Act!

DECEMBER 19, 2023

Today’s buyers are spoiled for choice when they have to make a purchase decision. A devoted referral network can help you stand out in such a buyer-driven market. Case in point— 89 percent of buyers trust personal recommendations and testimonials from people they know. That’s what makes referral networks a marketing goldmine.

Referrals 52

Referrals Networking Ideal Customer Profile Sales Qualified Lead 52

Sales 2.0

SEPTEMBER 8, 2018

Sit them in a room with enough qualified buyers and they will sell a bunch of stuff. I’ve frequently sold my product with no discount at all. The media you use : different people like to receive communication through different channels. Improving your prospecting numbers is very likely to directly boost your sales.

Top of Funnel 240

Top of Funnel Sales Qualified Lead How To Referrals 240

Apptivo

OCTOBER 3, 2022

Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Introduction. Marketing is as much an art as it is a science!

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Zoominfo

MAY 22, 2020

However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. Salesforce surveyed more than 6,700 consumers and business buyers worldwide. Source: Salesforce.

Data 195

Data Policies SalesForce Consumer 195

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas. The more buyer personas you have, the more well-rounded your lead scoring system will be.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Smooth Sale

AUGUST 31, 2022

Focusing on your buyers’ needs and behavior and ensuring that they have a great experience with your brand at every touchpoint will increase loyalty and, in turn, sales. You can also use social media platforms to run promotional campaigns or offer discounts. Offer Discounts and Deals. Develop A Sales Strategy.

Small Business 78

Small Business Small Business Hiring Discount 78

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. Incorporate a digital countdown to create a sense of urgency around a particular deal or discount.

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

Sales and Marketing Management

JANUARY 1, 2018

are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing. A lot of channel programs use a reloadable prepaid card as their incentive mechanism. businesses?—?fully fully 61 percent?—?are and Puerto Rico).

Incentives 196

Incentives Incentive Apparel Automotive 196

Highspot

FEBRUARY 14, 2024

On top of that, it provides a structured approach to buyer engagement , ensuring consistent and effective communication across various touchpoints. Target Audience and Buyer Personas Detailed profiles of the target customers, specifying their needs, pain points, preferences, and behaviors. Place: Distribution channels and logistics.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

On top of that, it provides a structured approach to buyer engagement , ensuring consistent and effective communication across various touchpoints. Target Audience and Buyer Personas Detailed profiles of the target customers, specifying their needs, pain points, preferences, and behaviors. Place: Distribution channels and logistics.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Pipeline

MARCH 12, 2024

After all, 43% of buyers think impression matters , and you get only one chance to make a memorable first sales impression. You must determine which outreach channels your leads will respond to and approach your sales prospecting tactics accordingly. You must do it right, but how?

Cold Calling 52

Cold Calling Prospecting Buyer Persona How To 52

SalesFolk

MARCH 2, 2021

How specific is your “buyer persona,” or “Ideal Customer Profile” (ICP)? . Too often I see sales and marketing leaders defining their buyer personas as “Marketing” or “C-Suite.” How to build solid “Buyer Personas” for more effective sales campaigns. Example of redefining a Buyer Persona & copyediting a real Cold Email.

Ideal Customer Profile 64

Ideal Customer Profile Buyer Persona Prospecting Hiring 64

SBI Growth

FEBRUARY 10, 2013

Channel Partners productivity was higher than last years but well short of their original goal. Reps were discounting heavily to gain business. Poor Channel Management program. There isn’t a lead management or buyer centric sales process in place. A new Channel Program can now use the new Lead and Sales Process.

Sales Qualified Lead 300

Sales Qualified Lead Compensation Incentives Incentive 300

Cincom Smart Selling

AUGUST 27, 2020

CPQ, along with your customer information system, will help you identify existing customers that represent possible buyers based on what products they already have and the problems they are trying to solve. Third-party distribution channels that ship product from their own facilities will need product on hand to ship.

Marketing 118

Marketing Distribution Discount System 118

SBI Growth

NOVEMBER 30, 2013

Buyers, markets, and competitors are constantly changing. Specifically: You tend to offer additional incentives to customers or channel partners. You teach customers and channel partners how to wait for quarter/year-end discounts. You get out alignment with the Buyer’s Journey of your customer.

Policies 303

Policies Incentives Incentive Channels 303

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. The number of potential clients will diminish at each stage of the funnel, with only a fraction converting to buyers. Clearly defined buyer personas. Purchase behavior. Make it easy to reply.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

Zoominfo

SEPTEMBER 1, 2019

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. And, other customers will recognize the appreciation you show to your buyers, which in turn will strengthen your overall brand and drive customer loyalty on a wider scale.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Gong.io

JULY 5, 2022

B2B sales teams use the funnel model to determine how best to engage with a given prospective customer, and to understand what types of questions to ask and information to provide in order to progress that buyer through the funnel. A given buyer might not necessarily move linearly along this pathway. Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Pipeliner

MAY 4, 2022

A good customer acquisition strategy combines multiple marketing channels and tactics to create sustainable, long-term growth. Customer acquisition might also apply coupons or discounts depending on your business model. Segmenting Buyer Personas & Identifying the Unique Challenges. What Is Customer Acquisition?

Ideal Customer Profile 59

Ideal Customer Profile Strategy Churn Customer 59

Crunchbase

OCTOBER 21, 2021

That’s why developing a smart lead scoring system is critical for nurturing buyer connections. At the same time, the right strategy will allow prospects to progress through the buyer’s journey at their own speed. Begin by getting to know each of your distinct buyer personas. Types of lead nurturing campaigns.

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98