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[eBook] Account-Based Marketing

DiscoverOrg Sales

Other marketers see ABM as an alternative to “buyer persona marketing,” whereby named accounts are micro-segmented with messaging that is hyper-specific to their needs. The focus on this eBook Fuentes explains is to be, “tactical and thorough. That’s what we are delivering with our new ABM eBook”. Schuck explains.

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Using Digital Marketing Channels for Lead Generation

LeadBoxer

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. Digital marketing is “the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.” Escorting the Buyer. What is Digital Marketing?

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How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. Get started with our free eBook ! Buyers control the journey. B2B buyers research solutions months before buying.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Why is Lead Generation Important for SMBs?

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started? In this webinar you will learn how to: Determine the appropriate ABM channels and tactics for different stages in the buyer cycle.

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The Bad Advice to Wait for Your Buyer

Anthony Iannarino

Search the internet and the social channels, and you will no end of bad ideas and even worse advice. The horrible idea that you should wait for your buyer to be dissatisfied before you engage with them is an abdication of your responsibility to do good work and make a difference. Get the Free eBook! Download my free eBook!

Buyer 99
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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

What do ebooks, graphic design software, and online courses have in common? Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to. As your conduct, market research, gather the insights to determine your target audiences and buyer personas (shown in the image below).