[eBook] Account-Based Marketing
DiscoverOrg Sales
JULY 22, 2016
Other marketers see ABM as an alternative to “buyer persona marketing,” whereby named accounts are micro-segmented with messaging that is hyper-specific to their needs. The focus on this eBook Fuentes explains is to be, “tactical and thorough. That’s what we are delivering with our new ABM eBook”. Schuck explains.
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