article thumbnail

Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience. There, he introduced the importance of buyer personas. The importance of buyer personas is self-evident.

article thumbnail

Order, Seller, Or Buyer Centric?

Partners in Excellence

Are you order, seller, or buyer centric? It’s becoming increasingly difficult to be seller centric–the customer can learn all about our solutions, our capabilities, and how to compare them to the alternatives, through other channels. Increasingly, buyers are choosing rep-free buying experiences.

Buyer 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. Today’s blog post is for you! 4. Koozai.

Channels 220
article thumbnail

Objections or Opportunities? Your Mindset Matters

SalesProInsider

The Fight or Flight instinct rears its ugly head in our sales conversations when we hear objections or experience perceived rejection. How Objections Can Trigger the Fight or Flight Instinct. Why Fight or Flight Isn’t a Good Response to Objections. Remember, objections can be a threat or an opportunity.

article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Featured Video: How I Collect (And Organize) Testimonials.

Channels 100
article thumbnail

The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

Channels 187
article thumbnail

In Sales Time Is Value Not Money

The Pipeline

With my clients, we focus on Objectives, the definition is as follows: Buyers will see value in those services and/or products that remove barriers, obstacles, or help bridge gaps between where the buyer is now – and – their objectives! The challenge for many sellers is defining Objectives. Productivity.

Lead Rank 352