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Here’s Where Your GTM Strategy Is Failing

Zoominfo

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? Re-evaluate Channels . And it’s a crucial feature of any successful B2B business. .

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Social Media Demand Generation: A Q&A

Zoominfo

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Why is social media the perfect channel for demand generation?

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Social Media Demand Generation: A Q&A

Zoominfo

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Your best buyers are most active on social platforms.

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What Sales Reps Get Wrong When Leveraging AI for Sales Outreach

Hubspot Sales

Here, I spoke to sales experts to uncover what sales reps get wrong when leveraging AI for sales outreach and strategies to remedy them. By treating AI tools as 'virtual buyers,' you can ask questions about key pain points and feelings around the topic, product, or service you're doing outreach for. Not personalizing your outreach.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? And it’s a crucial feature of any successful B2B business. What is a GTM Strategy?

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Sales Training Programs Online

The Digital Sales Institute

Sales training programs online could become the preferred delivery channel over the next few years. Whether that is as a result of disruption, digital platforms, and buyer preferences. As salespeople are to the fore of human to human buyer interactions, training them has to mirror the digital journeys most customers now take.

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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

What buyer-centric revenue really means. The vision for buyer-centric revenue [15:38]. He’s the author of a really important new book called, The Death of the SDR: And the Birth of Buyer Centric Revenue. That’s where I present an alternative, which is the buyer centric revenue model.