Sales and Marketing Management

OCTOBER 26, 2020

Sales run through the phone, website or customer portal focused on the smallest opportunities and the long tail of lower-value accounts. And this dynamic has merely accelerated a long-term trend of B2B companies shifting their sales capacity from field-based to virtual models. Myth 1: Field sales reps sell primarily in person.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

SBI

FEBRUARY 27, 2018

This week I interview Ian Levine , Chief Sales and Marketing Officer of RO Innovation. Nancy: What are the top 3 ways your solution changes the game for a sales organization? Ian: Today’s B2B buyers trust the opinions and advice of their peers above that of any salesperson or marketer. New channel ramp up time cut in half.

Sales Cycle 139

Sales Cycle Customer ROI Scale 139

Vengreso

MAY 30, 2019

For the first time ever on the #SellingWithSocial podcast, my guest and I address how sales organizations can identify and build relationships with channel sales partners to drive sales. Jay leads Forrester’s research and advisory for global channels, alliances, and partnerships. Listen now! But it will be.

Channels 107

Channels Revenue Influencer Google 107

Sales Hacker

OCTOBER 19, 2020

Everyone in sales talks about how you need 5, 10, 15, or more touches to engage a buyer. They spend their time digging through complex data sets to help sales professionals perform at a higher level. Sales reps only have 14 days to engage a buyer before the conversion potential is so low that it’s no longer worth following up.

Buyer 103

Buyer Data Lead Rank Lead Scoring 103

SalesHandy

APRIL 1, 2020

Some of the best performing Sales teams worldwide profoundly understand and master their Sales cycles. In the book Cracking the Sales Management Code , author Jason Jordan’s research shows that companies with Sales processes bring in 18% more revenue. What is a Sales Cycle? What is a Sales Cycle?

Sales Cycle 64

Sales Cycle Sales Qualified Lead Top of Funnel Lead Rank 64

SalesHandy

APRIL 11, 2020

Long sales cycles are a widely known problem among sales teams of all sizes. Longer sales cycles will mean you have fewer leads engaged per unit time. However, you can fix all of that – by shortening your sales cycle. A shorter sales cycle will help you close faster and close more.

Sales Cycle 52

Sales Cycle Top of Funnel Decision Maker Sales Qualified Lead 52

Apptivo

MAY 14, 2021

In this Apptivo blog, you’ll be getting to know how to plan a proper post-pandemic channel strategy with the best CRM system & CRM tools in a cloud business management software suite. Global businesses have been conscious about shifting their marketing channels online while managing their digital transformation in a very careful manner.

Channels 71

Channels Trends Strategy CRM 71

SugarCRM

JANUARY 17, 2023

Over the past three decades, Sugata has worked for companies like Honeywell, Phillips, and Dell, building global teams across direct and indirect channels. Sugata has a unique specialty in solving complex industry problems that create new business opportunities through channel ecosystems, which led him to found his company ZINFI in 2008.

Channels 49

Channels Lead Rank Networking Ideal Customer Profile 49

Zoominfo

DECEMBER 7, 2017

Did you know 60-70% of marketers say they don’t truly understand their buyers ( source )? The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona?

Buyer Persona 100

Buyer Persona Buyer B2B Company 100

PandaDoc

MAY 30, 2019

A slow sales cycle is kryptonite to good sales teams. So, to be the best, you need to speed up your sales cycle. So, to be the best, you need to speed up your sales cycle. Hire better sales reps. Make the sales cycle dream work with teamwork. Bad hires can devastate a sales team.

Sales Cycle 75

Sales Cycle Hiring Sales Qualified Lead Top of Funnel 75

Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working? There is no one-size-fits-all!

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Mereo

MARCH 21, 2024

A multi-national software provider’s sales cycles was running 12-18 months on average. When they engaged Mereo to address this, we conducted a win-loss analysis and discovered that the majority of the sales cycles were really about three to four months. Buyers do not need salespeople.

Decision Maker 41

Decision Maker Sales Cycle Analysis Channels 41

Alice Heiman

APRIL 2, 2024

“We help sellers consistently execute a Michelin star experience for their buyers instead of a fast food experience.” ” And isn’t this what every buyer wants today. This approach underlines the shift towards prioritizing the buyer’s needs and simplifying their journey.

Scale 62

Scale Strategy Hiring Pivotal 62

Alice Heiman

APRIL 11, 2023

Is your sales team struggling to have conversations with the right buyers? Better prospecting is the most direct path to increase sales conversations. Wendy Weiss takes us through the four steps to improve your sales team’s ability to schedule sales calls. Watch the podcast below or on our YouTube channel.

Lead Rank 125

Lead Rank Sales Qualified Lead Conversion Prospecting 125

Mindtickle

APRIL 9, 2024

Many deals are closed today without the buyer and seller meeting face-to-face, a practice known as inside sales. The shift to remote sales accelerated during the pandemic. Gartner predicts that by 2025, 80% of B2B sales interactions will occur via digital channels. But it will only continue to grow.

Inside Sales 52

Inside Sales Face-to-face Hiring Outside Sales 52

Zoominfo

JUNE 13, 2018

We’ve put together a list of social selling quotes from industry experts that will be sure to inspire your sales efforts. 15 Quotes on the Power of Social Selling: “Selling through social channels is the closest thing to being a fly on the wall in your customer’s, prospect’s and competitors’ world.” – Keenan. Keep reading!

Social Selling 244

Social Selling Social Media Channels Media 244

Zoominfo

JANUARY 15, 2021

Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Sales Intelligence? Sales intelligence encompasses data types and tools that give insights on prospective customers, target audiences, and buyer behavior.

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Lead Rank 207

Allbound

SEPTEMBER 11, 2019

So how do you make your channel marketing content stand out – and help your partners understand the complex art of getting it out at the right time? They can support you in creating a channel marketing game plan optimized for this new sales frontier. Teach reps how to guide buyers through the journey.

Channels 63

Channels Revenue Marketing Sports 63

Cincom Smart Selling

MARCH 16, 2017

If you asked a any modern business how it would want to improve, there’s no doubt the sales cycle would come up. This cycle represents the critical stages of bringing on new customers, the art of moving a lead to a sale. It’s difficult to overstate the importance of acting fast when a sales opportunity presents itself.

Sales Cycle 54

Sales Cycle Software Software Tools 54

Sales Hacker

AUGUST 28, 2018

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. For many of us, that’s also the primary channel through which we make an increasing number of purchases. Industry research consistently shows that buyers want the same easy experience they now routinely enjoy in their private life. The bottom-line?

Buyer 79

Buyer B2B B2C Survey 79

Zoominfo

SEPTEMBER 1, 2021

You put a lot of effort towards getting your buyers to even visit your site in the first place, so once you have them there, there’s no time to waste. This method eliminates the huge inefficiency of setting up meetings through back and forth emails and can reduce the sales cycles up to 20%. This is where timing becomes crucial.

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

Zoominfo

AUGUST 11, 2020

grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels. But just like buyer personas, they should be based on real data. Which clients had the shortest sales cycle? Once you’ve segmented your list of clients (i.e What does that even mean?

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Act!

APRIL 16, 2024

Generic content just doesn’t cut it with the modern-day buyer, seller or tenant, especially when they’ve got plenty of options to choose from. The same also applies to social media and your website, among other channels. This is especially true when it comes to large-scale transactions like real estate, which have longer sales cycles.

Campaigns 52

Campaigns Real Estate Ideal Customer Profile CRM 52

Zoominfo

SEPTEMBER 16, 2020

B2B buyers are people with emotions, who largely rely on their first impressions to make decisions — decisions like purchasing a B2B product/service. Shortens the sales cycle. Developing A Channel Strategy. So your various channels should be unique, yet incredibly in sync. Builds trust with key stakeholders.

B2B 261

B2B Social Media Hubspot Channels 261

Partners in Excellence

APRIL 12, 2023

There used to be a small number of decisionmakers, but as the decisions became more complex, buyers quickly engaged more people in their buying teams, moving to consensus decisions. Yet, sellers are still focused on being purveyors of the same product information that buyers have already studied on the web. Sales cycles are extending.

Customer 91

Customer Buyer Channels Face-to-face 91

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Not only do websites show off your brand, but they serve as a gateway to the buyer’s journey. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

The ROI Guy

AUGUST 20, 2018

And this is having a significant and tangible impact, leading to more stalled deals, elongated sales cycles and steep discounting. As the complexity grows, good sales reps still play a vital role, helping buyers find the signal through the noise.

Buyer 45

Buyer Tools Comparison Channels 45

Zoominfo

JANUARY 20, 2021

A sales funnel provides a visual of the buyer’s journey from top to bottom, beginning to end. Sales funnel mapping is the process of outlining the steps leads take to become a real customer. A well-thought-out sales funnel includes channel strategy, content, and personalized messaging, tailored for each step.

Top of Funnel 162

Top of Funnel Funnel Sales Cycle ROI 162

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Basic marketing and sales strategies no longer make the cut when it comes to modern go-to-market motions. Re-evaluate Channels . GTM motions can fail for a variety of reasons.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Help them lead conversations that establishes their personal credibility better than your competitors.

Channels 53

Channels ROI Sales Goal Microsoft 53

The Pipeline

APRIL 24, 2013

Today’s second clip looks at the need to be provocative in gaining traction with entrenched potential buyers. The challenge many of in sales face is the entrenched buyer who is reluctant to look at new or alternative means of achieving his/her goals. In a WIIFM world it is about the What, not how of how they get there.

Video 282

Video Face-to-face Sales Cycle Channels 282

Showpad

MARCH 7, 2024

Marketing teams are not making the most of their relationship with sales. The sales team is a critical driver of revenue growth — and a key channel for marketing messaging. In order for marketing teams to realize the full potential of their sales team, they must have strong alignment.

Revenue 52

Revenue Marketing ACT Groups 52

Cincom Smart Selling

FEBRUARY 16, 2016

An alternative is a multi-channel strategy. Moving to or adding an indirect channel can be very effective, but there are issues to consider , and your end-users will frequently be the ones affected by the issues involved. Your sales channel may or may not understand or embrace that messaging.

Channels 54

Channels Strategy Customer Engineering 54

The ROI Guy

JANUARY 21, 2015

We were in control of the supply and the sales cycle. The Buyer’s Journey back then was from 37th and 6th (or as many blocks as it took to make our pitch and gain a commitment). Only 59% of sales reps achieving their quota in 2014, down sharply from 67% last year (Accenture). It was Showtime. Easier said than done.

Top of Funnel 97

Top of Funnel Buyer Decision Maker Lead Rank 97

Zoominfo

OCTOBER 5, 2021

With a quality data-driven strategy you can identify exactly how to approach target buyers. Without it your solution might not reach target buyers or even no buyers at all. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Automated emails encourage leads to move from the product research phase into the buying cycle.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225