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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. To be successful, it’s time to focus on the value of the company and leave the stagnant sales decks behind.

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How the Buyer is Bringing RevOps to the Forefront with Hang Black

Sales Hacker

Mary Shea defines this term in her recent article Unleash: A New Cohort of Revenue Innovators Comes of Age : noun — a new cohort of revenue leaders who put buyers at the center of their strategies, who arm their sellers with the most innovative sales technologies, and who over-index on data, rather than intuition to inform their business decisions.

Buyer 64
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The Phrase of the Year Is Seller Access

No More Cold Calling

Are your buyers clamoring to talk to you? Why the sudden interest in referral sales? When the economy shrinks and companies cut budgets, buyers don’t want to talk to salespeople. Who are buyers going to talk to when they’re short on funds and stressed about the future of their organizations? What’s old is new again.

Referrals 323
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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 111
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How to Scale Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

Sales technology has been a necessity for quite some time. Even when you narrow your focus to engagement specifically––as opposed to sales in general––technology can still prove one of your most potent assets. . That’s strictly for star players who know how to reap all the benefits of their sales engagement plan. . .

Scale 177
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Fine-Tuning Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

Sales technology has been a necessity for quite some time. Even when you narrow your focus to engagement specifically––as opposed to sales in general––technology can still prove one of your most potent assets. . That’s strictly for star players who know how to reap all the benefits of their sales engagement plan. . .

Maximizer 156
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How Sales Engagement Solves 7 Major Business Pain Points

Sales and Marketing Management

In their stead, we have new modern sales communications that are data-driven, personalized, relevant, omnichannel, sequenced, and fully optimized for today’s sophisticated buyer. The following are the seven major business pain points solved by sales engagement: Business Pain Point #1: Not Optimizing for the Modern Buyer.