Force Management
DECEMBER 14, 2023
A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.
Sales and Marketing Management
FEBRUARY 8, 2021
No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners?—?as Pricing Is Key to Keeping Channel Peace. Author: Sean Parnell “Wait?—?let
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Pipeline
FEBRUARY 6, 2014
Because there is so much data available, and because communication is so easy, today’s buyer almost always seeks advice from a trusted friend or consumer source before making a purchase. And they can do it at scale and more efficiently than traditional channels. The Benefits of New Channels are Compelling (examples).
SugarCRM
JANUARY 17, 2023
Over the past three decades, Sugata has worked for companies like Honeywell, Phillips, and Dell, building global teams across direct and indirect channels. Sugata has a unique specialty in solving complex industry problems that create new business opportunities through channel ecosystems, which led him to found his company ZINFI in 2008.
Allego
JULY 31, 2023
Further, sellers spend 11 hours a month looking for and modifying content for buyers, Forrester’s Q4 2020 Global Sales Enablement survey found. They need access to multiple things related to their job, such as how to use sales tools, sales collateral, product information, presentation decks, HR documents, and training materials.
Hubspot Sales
JANUARY 30, 2024
Salespeople say that a change in the sales field that has had the biggest impact on their role is that selling has become more focused on presenting a solution than pitching a product or service. Because of their self-led research, salespeople say buyers enter conversations with them more informed than ever. Why the change?
The Pipeline
AUGUST 5, 2021
With my clients, we focus on Objectives, the definition is as follows: Buyers will see value in those services and/or products that remove barriers, obstacles, or help bridge gaps between where the buyer is now – and – their objectives! When you think sales, most think CRM, and most are often disappointed in the popular offerings.
Expert insights. Personalized for you.
137 
Let's personalize your content