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Setting Limits and Framing Comparisons

Selling Energy

Most buyers like to have choices, and they get personal satisfaction knowing that they made the right choice. That said, be careful not to overwhelm your prospects with too many options. The perceived risk of making the wrong decision may become a roadblock to making any decision at all.

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Buyer Intent Best Practices: How to Build a Successful Buyer Intent Process

Lead411

Buyer Intent Best Practices: How to Build a Successful Buyer Intent Process. You know buyer intent is important. So what are the first steps to get the most out of buyer intent data? It is easy to get overwhelmed at first with the thousands of topics available to choose from within the buyer intent platform.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). We’ve compiled our top tips and best practices for selling to the social-savvy buyer. 4 Tips for Selling to the Social Savvy Buyer.

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The Value of Product Feature Comparisons

Product Management University

How valuable are product feature comparisons? Product feature comparisons are highly overrated in B2B. They don’t tell you WHY buyers do or don’t prefer it. Whether verbalized or not, most buyers want an explicit answer to the question, “Why should I buy from you?” Your question * Name *.

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Why Prioritizing Buyer Intent Data Is A Must For 2021

Hubspot Sales

Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up. Let’s start with the differences that exist in buyer intent data. Catch Qualified Leads In The "Research Phase".

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Engaging Earlier and Higher with Financial Peer Comparisons

The ROI Guy

Although buyers leverage digital more than ever in their decision making process, and as a result appear to engage with reps later in the decision making process (up to 57% of the way through), sales reps still have a big impact, ESPECIALLY if they can intersect early in the buyer’s journey, and with value.

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Does the New Sales Equation Add Up for Buyers?

Showpad

Ah, your buyers. Purchasing from you—or anyone—is a giant leap of faith for buyers. Do buyers trust what you have to say? . Buyers want your guidance to move past concern into confidence. You’ll set the terms of comparison, and buyers will want to buy from you. Buyers share the info your teams need .

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