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Aligning Customer Objections to the Buying Process

SBI Growth

Don’t get me wrong, I revel in an easy solution. In this article I will address an alternative way to look at objection handling – from the point of view of the buyer. As a sales rep, you have a variety of tools in your bag. ‘A’ A’ Players know that these tools don’t always work independently. Seem too good to be true?

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The 5 Immutable Laws of Selling

SBI

The straightforward and bold-faced revelation in the heading of this article will stand as a commandment in its own right. It is constructed of points and planes of dimensional perspective. If you think about it, asking about budget (the B in BANT) doesn’t help the buyer, it just begins to erode confidence. Need I say more.

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