Hubspot Sales

MARCH 4, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. 5 Pieces of Advice All Sales Leaders Need to Know in 2024 1. 5 Pieces of Advice All Sales Leaders Need to Know in 2024 1.

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Lead Rank Construction Hubspot Lead Scoring 103

BuzzBoard

MARCH 13, 2024

Accurate profiles not only streamline the sales process but also assist in effectively comprehending and delivering to your target audience. Creating an ideal customer profile begins with understanding the buyer persona. Your ideal customer profile should provide insight into buyer behavior, preferences, and customer journey.

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Ideal Customer Profile Small Business Small Business Buyer Persona 52

Highspot

MARCH 21, 2024

survey highlights a significant trend: today’s buyers have clear digital purchasing experience expectations, with a strong preference for personalization and immediacy. Despite this, many sales emails find their resting place in the trash, unopened and unread. What are the Different Types of Sales Emails?

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Lead Rank How To Lead Scoring Follow-up 96

Anthony Iannarino

MARCH 14, 2020

Some of the advice will be supported by “data,” a survey used to prove the idea, even if it is weak, poorly constructed, and taken out of context. The horrible idea that you should wait for your buyer to be dissatisfied before you engage with them is an abdication of your responsibility to do good work and make a difference.

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Zoominfo

MARCH 4, 2021

Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers.

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Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Highspot

JANUARY 29, 2024

Sales negotiations can be tense and anxiety-ridden. Sales negotiation is a skill that can be learned which is great news, because let’s be honest, not all of us are born sellers. There are certain strategies that many successful salespeople use to move the sales process forward and close more deals.

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Sales and Marketing Management

OCTOBER 12, 2018

Salz At a young age, I was told that I should pursue a career in sales. Why did people tell us that we should pursue a sales career? People not in the sales profession think that “talking” is the key to sales success. People not in the sales profession think that “talking” is the key to sales success.

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Mindtickle

MARCH 11, 2020

According to the 2019 B2B Buyers Survey published by DemandGen Report, buying committees continue to grow. Moreover, recent Gartner research shows 77% of buyers agree purchases have become very complex and difficult. When comparing multiple suppliers‚ they might only spend 5% or 6% of that allotted time with any one sales rep.

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Buyer B2B Lead Rank Lead Scoring 64

Hubspot Sales

JANUARY 10, 2024

As a sales manager, I’m sure you have pipeline meetings often. Similarly, if a sales manager is only spending 30 minutes a month coaching each of their reps, it’s unreasonable to think that manager is going to improve rep performance. Pipeline coaching is when a sales manager mentors a sales rep during a pipeline management meeting.

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Janek Performance Group

AUGUST 7, 2023

Conflicts can be one of the most challenging situations in sales. Constructive conversations hinge on finding the right words at the right time and avoiding impulsive responses driven by emotion. This article will explore practical solutions for avoiding and resolving conflicts for sales professionals.

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MTD Sales Training

JUNE 22, 2011

Many times, your buyer will take a look at your up-front price and reject it. Value is alwyas what the buyer thinks it is. If you think it’s goos and the buyer thinks it’s not, it’s not! So here you need to really educate your buyer. Value isn’t waht you think it is.

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Buyer Construction Benefit Up-Sell 120

Emissary

MARCH 2, 2023

Achieving enterprise technology sales goals has always meant overcoming a host of unique and challenging obstacles, including withstanding a protracted decision-making process and convincing a slate of committee members of your value proposition. Even the best computers still can’t beat the transformative power of human intelligence.

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Decision Maker Ideal Customer Profile Top of Funnel Networking 98

Mindtickle

MARCH 11, 2020

According to the 2019 B2B Buyers Survey published by DemandGen Report, buying committees continue to grow. Moreover, recent Gartner research shows 77% of buyers agree purchases have become very complex and difficult. When comparing multiple suppliers‚ they might only spend 5% or 6% of that allotted time with any one sales rep.

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Buyer B2B Lead Rank Lead Scoring 52

Pipeliner

JUNE 4, 2023

This article concludes our series on mega-threats to the sales industry, inspired by the fascinating bestselling book by Nouriel Roubini entitled MegaThtreats: 10 Dangerous Trends that Imperil Our Future, and How to Survive Them. Let’s take up the final mega-threat to the sales industry—missing processes and wrong technology.

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Hubspot Sales

MAY 3, 2021

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. What is LinkedIn Sales Insights? LinkedIn Sales Insights is tailored toward Sales Operations and Sales Managers to plan sales and go-to-market strategies.

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Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever.

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Partners in Excellence

MARCH 4, 2024

I first met Pete when he was running North American Sales at a small technology/professional services company. From an early age he explained to me that sales was the only field with unlimited income. One summer, he had attended a sales conference at Hershey Park. I loved it and have been involved in direct sales ever since.

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Conference Insurance Insurance Construction 73

Pipeliner

MARCH 19, 2023

Another CRM giant, Microsoft Dynamics, is also standing behind similar claims—that AI functionality can sell in place of sales reps. First of all, B2B sales, for which both of these solutions are primarily marketed, can (and usually does) involve more than the two-person combination of a salesperson and a buyer.

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Microsoft Construction Enterprise Enterprise 97

Pipeliner

JUNE 1, 2021

Artificial intelligence (AI) is ubiquitous today, and sales are no exception. He also participates in the internal marketing structure, helps to increase income, and create an optimal sales funnel. Potential leads come from many channels and AI checks which ones bring the most interested buyers to you. Resource search.

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Hiring Top of Funnel Analysis Construction 96

SBI Growth

JULY 3, 2013

For many marketing leaders the sales team’s QBR is an afterthought. Marketing typically provides updates to the sales team with a rear-view mirror approach. World Class CMO’s pursue involvement in sales QBRs. In some cases the sales team uses the QBR as an open forum to ambush marketing. The event is often reactive.

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Guidelines Referrals Construction Survey 300

Zoominfo

AUGUST 11, 2020

Similar to your ideal customer profiles (ICPs) , ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients. Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword.

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Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. Here’s what I can tell you now that I train product marketing managers and sales/pre-salespeople.

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Positioning Construction Buyer Conversion 52

Allego

APRIL 11, 2023

You launched your new sales training program ! You have personalized training, peer-to-peer learning , training reinforcement, and a sales content library filled with just-in-time learning that sellers can access when they need an immediate answer. Now, you need to make sure the sales training program is working.

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Data Training Lead Rank Lead Scoring 114

Partners in Excellence

JANUARY 4, 2021

The GPS helps me with traffic, road construction, or anything that may have changed since my last trip. It’s useful to think of buying and sales GPSs. Consider it from a buyer’s point of view. Then there’s the sales person. But what about sales people and their “GPS?”

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Construction ACT Course Buyer 72

InsideSales.com

MAY 13, 2021

of sales reps that operated as outside sales reps went from working in the Delta lounge to working in their home offices. Sales teams navigated unexpected changes to their processes and motions and are still learning how to adapt today. And, truthfully, buyers never really liked the conference room meeting anyway.

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Hubspot Sales

JUNE 26, 2023

So if you want to thrive in the ever-changing, AI-influenced sales landscape, you're going to exhibit some key traits and abilities. 5 Key Qualities Salespeople Need as AI Changes the Sales Landscape 1. Sales is a fundamentally human practice, and sustained success in it will rest on your ability to understand and act on that.

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Banking Influencer Forecasting Resources 78

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

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Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Hubspot Sales

FEBRUARY 2, 2021

And while their intentions are probably good, their behavior reads more as desperate and invasive than noble and constructive. The same principle applies to B2B sales. Sometimes, reps can be exceedingly helpful and friendly, and while that might be perfectly pleasant in theory, it can undermine their sales in practice.

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Construction Objections Conversion B2B 134

Sales and Marketing Management

JULY 30, 2017

Here are five rules of megavalue selling: Verify value drivers – Accurately identifying each customer's value drivers is the chief priority for sales professionals. Most buyers feel like salespeople bring little or no value to the purchase decision. What makes them miss annual sales targets?"

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Construction Policies Buyer Influencer 168

SBI Growth

MARCH 29, 2013

B2B Sales Reps compete with their peers for sales support resources. Good Sales Reps consistently secure these resources and create their own virtual teams. You can cash in on Social Debt to build your virtual sales support team. The Sales and Support Relationship. Sales Reps have a sense of entitlement.

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Hubspot Sales

JUNE 16, 2022

The role of a sales team is to sell. The sales manager is responsible for creating, advancing, and managing the people, processes, and systems for their team to be successful. While this job routinely requires setting goals for the team, sales managers must set goals for themselves as well. Sales goals are often specific.

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Sales Goal Examples Sales Management Hiring 79

Janek Performance Group

FEBRUARY 6, 2024

In sales, preparation is the steps taken to understand prospects and clients at each stage of the sales process. Yet, research in LinkedIn shows 70 percent of B2B buyers think sales reps are not adequately prepared. These deficiencies can hinder selling or drive buyers away. Things change. Sometimes quickly.

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Social Media Ideal Customer Profile Decision Maker Referrals 71

MTD Sales Training

DECEMBER 7, 2017

Here are 33 tips and techniques that I believe will help every salesperson to improve their overall sales figures and create more motivation and drive. If you get a sale, learn what went right so you can repeat it and improve it. If you lose a sale, learn what you can do differently, so you can improve it.

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Buying Cycle Cold Calling Call-back Follow-up 169

Zoominfo

SEPTEMBER 22, 2022

Buyers have unprecedented tech choices, making the martech landscape more competitive than ever. Intelligence and automation will not only help you turn marketing-qualified leads into sales opportunities — but do so at scale. Integration is one of the most important considerations to make when re-constructing your tech stack.

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Demand Generation Targets Top of Funnel Scale Marketing 130

Allego

JUNE 2, 2022

Sales enablement, the ongoing process of providing reps with the training, content, and tools they need to sell effectively, is often thought to be a function exclusively owned and operated by sales teams. The lack of alignment between sales and marketing often stems from poor or outright lack of communication between both departments.

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Hubspot Sales

JUNE 8, 2022

Industries with the slowest growth were Construction and Financial Activities. The industries that saw the largest dips in traffic were Construction (-12%), Financial Activities (-11%), and Manufacturing (-7.2%). How to Bounce Back From a Summer Slump, According to Sales Leaders. Remember — sales isn't all hunting, all the time.

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Data How To Call-back Collateral 122

Zoominfo

OCTOBER 4, 2021

As sales and marketing tech stacks grow more complex and data proliferates within them, the infrastructure is beginning to show some digital cracks. Data Flows Among Tech Stack Layers Data flows through the three layers of the sales tech stack : Intelligence layer, where first- and third-party sources feed data into the system.

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