Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. But, statistics show that a customer-centric approach is a better alternative.

B2C 209

B2C B2B Marketing Social Media 209

Sales Hacker

NOVEMBER 9, 2017

By the time a prospect today talks to a sales rep they are already more than halfway done with the buyer journey. The new breed of salesperson will think like a rep, act like a marketer, and react like customer service. Lifestyle marketing. React Like Customer Service. Act Like a Marketer.

Customer Service 84

Customer Service ACT Hiring Customer 84

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Jeff Davis

APRIL 12, 2018

It was such a pleasure being invited to attend Oracle's Modern CX conference this past week as a marketing influencer. I was really interested in understanding how the principles of customer service (CX) could be applied to helping B2B organizations align Sales and Marketing.

Oracle 54

Oracle Customer Service Marketing Customer 54

The Brooks Group

JULY 23, 2018

To truly be successful in today’s competitive landscape, your organization must have a strong alignment between the Customer Service, Marketing, and Sales departments. We’ve known that a strong alignment between Marketing and Sales improves overall performance. Improve Cross-Departmental Alignment to Drive Revenue.

Customer Service 56

Customer Service Research Revenue Customer 56

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 189

Marketing Retail Channels Social Media 189

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The short answer—everything.

B2B 223

B2B Data Churn Marketing 223

Sales and Marketing Management

DECEMBER 7, 2020

Author: Rachel Krug It’s no surprise – buyers are more educated than ever, with new information available daily to influence decision making. Product reviews provide an effective way for prospective customers to understand real experiences with products and/or services. Over time, advertising has become flashier and exaggerated.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Here’s how: 1.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Here’s how: 1.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

PandaDoc

JUNE 23, 2021

Due to the staggering number of new businesses and potential clients that inhabit the marketplace, companies must know the difference between ideal customer profiles (ICPs) and buyer personas, in order to craft the perfect strategy for using them. How to know whether to use ideal customer profiles or buyer personas.

Ideal Customer Profile 94

Ideal Customer Profile Buyer Persona Buyer Customer 94

Sales and Marketing Management

JUNE 28, 2018

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. Customers arrive informed but eager to engage with an expert.

Buyer 209

Buyer Guidelines Insurance Insurance 209

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Zoominfo

FEBRUARY 17, 2020

Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. 68% of buyers who see a personal value in a B2B product will pay a higher price. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

AUGUST 29, 2018

Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. 68% of buyers who see a personal value in a B2B product will pay a higher price. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

B2B 130

B2B Social Media Loyalty B2C 130

Hubspot Sales

APRIL 10, 2020

It means recognizing that the way your customer buys from you no longer fits into a convenient one-size-fits-all buyer journey. Companies that focus on helping rather than selling are winning the battle for the most empowered generation of customers. This is what modern buyers expect. That’s where the most value is today.

Buyer 126

Buyer Top of Funnel Ideal Customer Profile Inbound 126

Connext Digital

MARCH 26, 2019

In this increasingly customer-centric business landscape, it’s getting more important than ever for companies to tap into their buyers’ mindset. By putting yourself in your customer’s shoes, you’ll understand their pain points, needs, and decision-making process better. Enter: buyer personas. Craft Smart Buyer Personas.

Buyer Persona 105

Buyer Persona Buyer Data Ideal Customer Profile 105

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 100

Marketing Retail Channels Social Media 100

SBI Growth

NOVEMBER 27, 2013

The buzz around the water cooler is that marketing botched it from the get-go. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved. Are their new markets to enter? Target Buyer Persona Profiles.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation 288

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

SalesProInsider

JUNE 2, 2022

In sales, or in customer service, we have a short period of time to identify certain customs important to buyers. When people are willing to talk with you, they put on their “buyer hat” and adopt customs they believe they should follow when “buying.”. Look for 3 easy-to-spot clues: Pace. Word choice.

Buyer 62

Buyer Customer Lead Rank ACT 62

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

SBI Growth

MAY 1, 2013

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support.

Outsourcing Services 296

Outsourcing Services Marketing Demand Generation Agencies Demand Generation 296

CloserIQ

AUGUST 5, 2019

When you’re selling to a mid- or lower-level buyer, it’s usually a multi-step process to get to the real decision-maker. But selling to C-level buyers requires a different approach than with typical buyers. They know what these buyers care about and how to get through to them. . Again, C-suite buyers don’t have time.

Buyer 89

Buyer Gatekeeper Vendor Decision Maker 89

SBI

AUGUST 1, 2019

Sales Enablement: Marketing and Sales Alignment by Design. Marketing and sales both work to drive demand and grow revenues. They do so in silos, guided by a linear process that dictates marketing works on the first part and sales works on the second. Only 12% of marketers agree they have a successful process from lead to deal.

Sales Enablement 94

Sales Enablement Marketing Buyer Education 94

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? But where to begin? Hone their creativity or intuition?

Marketing 226

Marketing Telemarketing Scale Education 226

Smooth Sale

JANUARY 11, 2022

Attract The Right Job Or Clientele: 8 Powerful Marketing Strategies to Help Grow Business in 2022. Note: Gajendra Singh Rathore provides today’s guest blog, 8 powerful marketing strategies to help grow business in 2022. 8 Powerful Marketing Strategies . Social Media Marketing. Customer Reviews Management.

Social Media 78

Social Media Strategy Marketing Hiring 78

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

SBI

MARCH 5, 2019

Brainshark is a Best Sales Enablement Solution Winner in 2019 Stevie Awards for Sales & Customer Service. Brendan Cournoyer, Vice President of Marketing, Brainshark. . Brendan Cournoyer, Vice President of Marketing, Brainshark. WALTHAM, Mass. March 5, 2019 — Brainshark, Inc.

Customer Service 50

Customer Service Sales Enablement SAP Analysis 50

Zoominfo

FEBRUARY 18, 2018

This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. The marketing landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Let’s get into it.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140