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PowerViews with Michael Brenner: The Battle for Customer Attention

Pointclear

Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few. It’s the aim of marketing to assist salespeople and the aim of sales is to enable buyers to buy. Sales and Marketing Need to Speak a Common Language.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

What do the changing market conditions mean for RevOps and sales? VP of Global Inside Sales at Tray.io. Your prospects may share that they’re pausing on projects or vendor meetings. Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Ralph Barsi.

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“Empathy is a superpower in marketing and sales”: A Q&A with Brian Carroll of Markempa

Nutshell

The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. Buyers will always place more trust in a salesperson who treats them like a human being, not just a phone number on a lead list. Here’s what buyers tell me they value: “I felt the salesperson was my advocate.

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SalesProCentral

Delicious Sales

Sales Management (2614). Inside Sales (849). Demand Generation (181). Outside Sales (81). Buyer (2086). Brian, CMO of Lattice Engines, recently presented a session on predictive analytics at the Inside Sales Virtual Summit. In 2009, there were 800,000 inside sales departments.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. More or less, it will go like this: The buyer realizes they have a business problem and researches the topic. The buyer shortlists potential solutions.

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25 Must-Read Sales Blogs

Zoominfo

But, what if we told you a quick reading break might actually increase your sales productivity? We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs.

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25 Must-Read Sales Blogs

Zoominfo

But, what if we told you a quick reading break might actually increase your sales productivity? We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs.