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Be “Where The Buyer Is At”

The Pipeline

Here we will look at two aspects of the same attribute, the ability to be “where the buyer is at.”. Where The Buyer Is At. This can be a million places based on industry, geography, and other basic demographics, again there are loads. These are say but two factors that answer the question “where the buyer is at.”.

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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience. There, he introduced the importance of buyer personas. The importance of buyer personas is self-evident.

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What is Buyer Intent Data and how can I use it?

Lead411

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Understanding your target audience will allow you to better comprehend buyer intent data.

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Ignoring The Buyers’ State of Readiness

The Pipeline

Others may reflect the size of the target company or a couple of other demographics. But they are completely ignoring the buyers’ state of readiness. That is the time between NOW, and when the buyer indents on making a decision. The challenge is that the number of Active Buyers is tiny. So What About The Others.

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Shifting Audience Demographics: Accommodate Customers

Cincom Smart Selling

How do companies focus marketing when audience demographics shift? However, these … Continue reading "Shifting Audience Demographics: Accommodate Customers". The post Shifting Audience Demographics: Accommodate Customers appeared first on Cincom Blog. Identifying a market and an audience are challenging enough.

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A marketer’s guide to better buyer insights

Showpad

In today’s rapidly evolving business landscape, buyer intelligence has never been more crucial. Buyers contain multitudes. Uniting your marketing and sales teams around a common buyer understanding can lead to greater business outcomes: 50% higher content usage and 2x lead conversion rates ( Content Marketing Institute ).

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Who Is OUR Buyer?

Partners in Excellence

People like Hank Barnes , Scott Gillum , Ardath Albee , and Maureen Blandford are doing some great work in helping us rethink the question of “Who is our buyer?” ” In addition to helping us define our buyers in much richer terms, they are helping us think about how to incite them to buy. The post Who Is OUR Buyer?