The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey?

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45

SBI Growth

DECEMBER 26, 2012

The pace of technology and buyer behavior transformation continues unabated. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Fusion of CMO and IT.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

Zoominfo

MAY 9, 2022

One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. Sales engagement tools automate how and when your sales team engages with prospective buyers. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Scale 130

Scale Sales Automation Hiring ROI 130

Pointclear

MAY 5, 2011

Comments on the article cover a broad spectrum with responses including the following: RPM has the potential to be transformative as noted in an Eloqua comment that an analysis of customers applying an RPM strategy are seeing growth rates above marketing automation-only customers, as well as above S&P 500 companies.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

SBI Growth

NOVEMBER 27, 2012

75% of B2B buyers anticipate that social media will likely influence a future purchase. Just ask Eloqua. One way to leverage your AEs in this way is via Social Media. Quick Social Selling facts: 82% of the world’s online population is reached via social media according to ComScore. Facebook – Facebook is crucial to building a brand.

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

SBI

NOVEMBER 14, 2017

Marketing Automation (Marketo, Eloqua, etc.). When all of these systems share data about how, when,
where and which customer voices are being used, regardless
of buyer stage or owner of that customer relationship, a complete story is told. Customer Success Platforms (Gainsight, Totango, etc.).

Revenue 139

Revenue Lead Rank Lead Scoring Eloqua 139

SBI

FEBRUARY 26, 2019

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Seismic is the recognized leader in sales and marketing enablement, equipping global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction.

Eloqua 65

Eloqua Siebel Marketo Oracle 65

LinkedFusion

AUGUST 27, 2023

Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams. Conclusion: Over the past few years, there has been a considerable evolution in the competition to attract buyers.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

Score More Sales

MARCH 25, 2014

LinkedIn is certainly a social selling tool and Koka the perfect representative of how adding insight to help potential buyers builds your brand. Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. She helped spearhead social selling at Oracle.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

SalesforLife

MAY 13, 2019

The stats are in and it’s clear that B2B buyers have changed the way they do business in this rapid change but have you or your sales team adapted to this constant change? If we are in the middle of a restrictive communication privacy era, how does that affect sales peoples’ abilities to reach out to new prospects and buyers?

Policies 73

Policies ACT Hiring Face-to-face 73

Pointclear

MARCH 6, 2012

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. Understand the Buyer’s Experience. Overall, it requires an understanding of the purchase process from the buyer's point of view.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

InsightSquared

APRIL 12, 2018

Proving that a particular activity caused the buyer to make a decision to purchase is hard to do. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. Like my competitors, I too struggled with building effective reporting for marketers.

Vendor 63

Vendor Analytics Report Marketing 63

The ROI Guy

NOVEMBER 17, 2011

As the economic malaise continues through 2011, Frugalnomics remains in full effect, with more buyers continuing to guard budgets and demanding quantifiable business benefits from any new investments," said Tom Pisello, Chairman and Founder of Alinean. Accomplishments by Alinean this past quarter includes: The Inc.

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Download Creating Buyer Persona Cheatsheet. Both retention and acquisition metrics improve with this degree of timely, actionable insights.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Tenfold

SEPTEMBER 19, 2017

The internet – and to a good degree, social media – empowers buyers to do something about it. In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Those who don’t engage get lost and don’t get found from a digital buyer’s perspective.”.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

The ROI Guy

MARCH 24, 2013

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?”

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

Nudge.ai

AUGUST 14, 2017

When it comes to connecting with buyers, Dan Mearns knows what works and what doesn’t. And that’s all about understanding the environment your potential buyer is in, their mindset, being able to talk their talk. He spoke to Nudge.ai Menaka: How do you begin each day – what’s your process?

Sales Process 42

Sales Process Account Eloqua Pivotal 42

Green Lead's B2B

OCTOBER 20, 2010

techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. Buyers put themselves in the funnel where they want to be. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

The ROI Guy

OCTOBER 13, 2010

Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers. With Alinean's Interactive White Papers, B2B marketers can evolve traditional white papers into more personalized deliverables to drive relevant connections with increasingly skeptical and frugal buyers."

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

MARCH 6, 2017

Mistakenly, they sometimes conclude that conveying more details about the solution establishes better credibility in the eyes of buyers. Buyers often don’t care, and instead want to know “What’s the Value for Me in addressing my high priority issues pain points?”, That’s not the case and results in unnecessary complexity.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

LeadFuze

JANUARY 1, 2022

We help them understand how buyers perceive products by interviewing customers who fit into our ICP. Companies need to make sure they are finding the right buyers by focusing on who their target audience is and what motivates them. Create buyer personas to ensure that marketing and sales are targeting the same audience.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Sales Hacker

DECEMBER 1, 2020

The 6sense account engagement platform, uncovers and analyzes buyer intent at scale. Jake is the president of MetaCX, the pioneer in a new outcomes-based approach for managing the customer life cycle by transforming how suppliers and buyers collaborate and win together. So in your words, what is MetaCX? What do you all do?

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Pointclear

FEBRUARY 27, 2014

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. So, what should we be doing with automation, to ensure its success?

Marketing 266

Marketing Strategy Eloqua Marketo 266

Salesmate

JUNE 15, 2021

Pardot enables the marketing and sales team to collaborate, engage buyers, close more deals, and build lasting relationships. . Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. Find out more here. . Pardot by Salesforce is yet another robust B2B marketing automation tool.

Software 52

Software Software Marketing Scale 52

Pointclear

AUGUST 8, 2013

Making these connections is key to gaining buyer insight and improving predictability. Via Eloqua. Marketers today are inundated with data that can be very powerful when used properly. Tony Zambito shares how to make a connection between the real world and the digital world. People Don’t Share Brochures, They Share Stories.

Eloqua 209

Eloqua PointClear B2B Marketing 209

Hubspot Sales

OCTOBER 29, 2019

Through commenting on, liking, and sharing prospects’ and customers’ posts, salespeople create relationships with buyers and boost their credibility by taking an interest in what they’re interested in. It’s also a good idea to join groups on larger industry trends so you can stay informed of the challenges your buyers are dealing with.

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126

LeadFuze

MAY 11, 2021

B2B sales means you’ll be trying to sell your product or service to an educated buyer such as a business owner, a purchasing manager, or an executive. This can be an educated buyer or someone looking to buy a product to make their life easier and less complicated. You can use a tool such as Eloqua to set up your customer journey map.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Eloqua 61

Eloqua CRM Marketing Lead Nurturing 61

OutboundView

SEPTEMBER 20, 2018

Buyer Personas. Who’s your buyer? We at OutboundView help our customers build buyer personas by focusing on two categories: Decision Makers and Doers. Buyer personas are the first step in the sales and marketing process. Perform customer interviews and ask your buyer the tough questions, don’t just make assumptions.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Nudge.ai

JUNE 21, 2018

Topics of conversation included on how to stay top of mind and how to develop a relationship with a buyer. The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there.

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Buyers are not looking to be “sold to”. They are looking for someone to bring expertise and insight.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Zoominfo

AUGUST 7, 2018

Marketers can leverage our extensive contact database to target ideal B2B buyers by industry, title, company location, job function, and more. Here are three crowd favorites: Oracle : Eloqua is a 2018 G2 Crowd leader in the best marketing automation software category for enterprises.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

Marketers can leverage our extensive contact database to target ideal B2B buyers by industry, title, company location, job function, and more. Here are four crowd favorites: Oracle Oracle Eloqua helps B2B marketers set up automated nurturing emails, build customized emails, and create targeted lists.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

DiscoverOrg Sales

SEPTEMBER 13, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson. Buyers are in that ‘homework phase’ of whittling down their list,” Bryerton says “And so you miss out on a lot of opportunities that you didn’t even know you were even in the game for!

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson. Buyers are in that ‘homework phase’ of whittling down their list,” Bryerton says “And so you miss out on a lot of opportunities that you didn’t even know you were even in the game for!

Intent Data 120

Intent Data Strategy Hiring Marketo 120