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29 Types of Trigger Events and How to Track Them

Hubspot Sales

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

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Ignoring The Buyers’ State of Readiness

The Pipeline

But they are completely ignoring the buyers’ state of readiness. That is the time between NOW, and when the buyer indents on making a decision. Most materials provided to salespeople or made available for buyers directly is geared towards one type of prospect. The challenge is that the number of Active Buyers is tiny.

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How to Anticipate the Next Compelling Event of the Buyer Process

SBI Growth

Your Buyers face their own compelling events. If you are the leader of Sales Operations , ask yourself a few questions: Have I prepared the Sales team for the next compelling event? What seasonal events are approaching? Are we ready to provide solutions when these events occur? A Buyer will take action in response.

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Do You Realize The Power Of A Successful Corporate Event?

Smooth Sale

Photo by Alperomeresin via Pixabay, AI-Generated Attract the Right Job Or Clientele: Do You Realize The Power of A Successful Corporate Event? However, it serves us well to recall the value of hosting a corporate event. In truth, there are many reasons why a corporate event can work wonders for your business.

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works.

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Preserve Margin with Budget-Conscious Buyers through Value Negotiation

Force Management

Negotiation isn’t an event that happens with procurement at the end of a deal, but a process of establishing and validating the value of your solution throughout the life of a deal. How does that process change in today’s environment, where buyers are hyper-focused on cost and sales teams are struggling with reduced pipeline?

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Active Listening Exercise for Your Next Sales Training Event

criteria for success

Looking for the perfect active listening exercise for your next sales training event? Sometimes salespeople forget about their buyers. That’s not to say that salespeople don’t care about their buyers, but that as humans it’s not always easy to put ourselves into other people’s shoes. We can help! Collaboration. Download Now.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

How to elevate sending strategies from holiday specialties to year-round events that celebrate targets’ anniversaries, birthdays, personal and professional milestones, and more. Discover a new way to engage the enterprise buyer and get the results you need from every ABM campaign with gifting.