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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. More or less, it will go like this: The buyer realizes they have a business problem and researches the topic. The buyer shortlists potential solutions.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Buyer: Owns the budget. Gatekeeper: Blocker in getting a product implemented or approved. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company. The buyer shortlists potential solutions.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Buyer-Centered Selling. Hacking Sales. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. Among the popular methodologies, this happens to be a favorite.