The complete guide to researching sales prospects: 13 tools to help you understand your buyers
JUNE 6, 2019
Getting to know your potential buyers is a huge factor in bridging that gap, and the best way to accomplish that is by doing personal research on each prospect before you reach out to them. If the prospect company has a blog, you’ve struck a goldmine. Your goal as an effective salesperson is to position yourself as a trusted advisor rather than a seller.