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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

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How to Use Org Charts for B2B Sales

Zoominfo

An organizational chart is a roster for sales – it shows the position everyone plays in an organization. It’s a roadmap to your buyer — a sales prospecting blueprint to identify the decision-makers at target accounts. Sales is a numbers game. Ultimately, this will shorten the sales cycle as a whole.

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