article thumbnail

How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Next, you can export this audience to Google Ads to run your retargeting campaign. Conclusion: Use Data to Uncover Buyer Profiles. Buyer behavior: Who wants to do business with us?

article thumbnail

How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign. Buyer behavior: Who wants to do business with us?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Prioritizing Buyer Intent Data Is A Must For 2021

Hubspot Sales

Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up. Let’s start with the differences that exist in buyer intent data. Catch Qualified Leads In The "Research Phase".

article thumbnail

How To Use Personas For Better Marketing

Zoominfo

Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? By now, you probably know what a buyer persona is. How To Create Buyer Personas. How To Use Buyer Personas To Improve Your Marketing Strategy.

article thumbnail

Social Sellinator Blogs | Effective Digital Marketing Tools

SocialSellinator

Buyer Personas. This is where buyer personas come in. Buyer personas are semi-fictional characters that represent your ideal customer. When creating your buyer persona, include information such as their demographics, interests, and pain points. let’s look at the six key elements of an inbound marketing plan. Conclusion.

Tools 122
article thumbnail

How To Use Personas For Better Marketing

Zoominfo

Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. The whole spray and pray method is one of the past. Check it out!

article thumbnail

5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If you’re not sure who your core audience is, try using Google Analytics to see who’s already visiting your site and buying your products/services. Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. What demographics do they share?