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Why You Should Consider Selling to Governments and How To Do It Well

Crunchbase

I often hear from startup founders who are interested in selling to government agencies but don’t know how to get started. It’s easy to understand why: Each year, 90,000 state and local government organizations spend more than $ 1.5 Plus, selling to governments represents an incredible opportunity for real impact.

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Discover Highspot: Equip Teams with New Content Governance Features

Highspot

The buying process is evolving and becoming more complex – buyers are more educated and, according to Gartner, only spend 5% of their time actually engaging with their sales rep. As a result, every interaction that your reps have with their buyers needs to provide value and further the purchase process.

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14 Ways Buyers Want to Feel

The Sales Heretic

Whether you sell to businesses, governments or consumers, your buyers go through a variety of emotional states during the sales process. When a buyer begins their [.]. Sales business buyer consumers government objections product prospect service'

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Use Enablement Data to Boost Content Adoption by 40%

Highspot

When your content is poorly managed, reps share ineffective assets with buyers. Keep Your Content Clean and Compelling Without insight into what content reps use regularly or how assets perform with buyers, sales enablement and marketing teams can’t maintain a healthy arsenal of on-brand, impactful materials.

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What do B2B Buyers Want (and Why Don’t They Like Salespeople)?

DiscoverOrg Sales

But what about B2B buyers? With so much of the spotlight on what sales reps could do differently, examining and understanding the psyche of buyers often gets overlooked. It turns out that it’s buyers themselves and their attitude toward risk and change that drive their view of salespeople. B2B buyers’ opinion of salespeople.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. That being the case, the current state of the buyer should be reflected in the data collected throughout the sale. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Why bother? Activities.

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5 Ways to Break Down Data Silos in Your Business

Zoominfo

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. And business buyers are increasingly prioritizing a strong customer experience just as much as the products and services they’re evaluating.

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