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Ignoring The Buyers’ State of Readiness

The Pipeline

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. But they are completely ignoring the buyers’ state of readiness. That is the time between NOW, and when the buyer indents on making a decision. The challenge is that the number of Active Buyers is tiny. By Tibor Shanto.

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Prepare For The Post Labor Day Sprint

The Pipeline

Closing business and prospecting to ensure you avoid the January lull with a pipeline that propel you to success. Harvest referrals. The best way to approach is to take your cues from your prospects, buyers and clients. Harvest Referrals. One constant opportunity is to harvest referrals. Try Something New.

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A Guide to Building Accurate Buyer Personas Using Real Data

Connext Digital

In this increasingly customer-centric business landscape, it’s getting more important than ever for companies to tap into their buyers’ mindset. Enter: buyer personas. Buyer personas are one of the most tried and tested ways of getting into your target audience’s psyche. How to Gather Buyer Persona Data Effectively.

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What You Need to Prospect Successfully

Anthony Iannarino

To obtain that commitment, you must prospect. You might ask yourself, “How do I prospect more effectively?” You make prospecting easier when you have a framework and a strategy that produces results. Here is what you need to prospect effectively in B2B sales. Start Your Prospecting with a Plan.

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Ready – Set – Go Part I

The Pipeline

Tuesday we enter the “final half” of the sales year, the unofficial intermission that is summer comes to a figurative end, and harvest season is upon us. Now if you did a good job of ploughing, seeding and nurturing (even fertilizing), in the spring, you are truly in a position to harvest.

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The End of One-Size-Fits-All Sales Enablement

Allego

Sales organizations ramped up tools and tactics to support this new paradigm, with mixed success: 48% of sales professionals say remote selling has made it harder to close deals. 62% of sales professionals say they’ve lost a sale because they couldn’t meet personally with a buyer. This data reveals the impact of the pandemic.

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Social Selling - The New Door Opener

SBI Growth

A lot was written in 2012 regarding the change in buyer behavior. Gleaning was a practice where farmers left some of their crops in the field post-harvest. He’ll reveal tips and tricks used by LinkedIn to prospect and grow business. Your prospects and customers are doing the same. With that change came concern.