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We stopped trying to convince people and got triple the results

Markempa - Inside Sales

About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. Empathy map sketch: Get the empathy mapping checklist here: [link] Inspiration from hotel concierges What’s a hotel concierge’s goal? “ Wait,” I thought.

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“Empathy is a superpower in marketing and sales”: A Q&A with Brian Carroll of Markempa

Nutshell

The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. Buyers will always place more trust in a salesperson who treats them like a human being, not just a phone number on a lead list. That’s why I see empathy as a superpower in marketing and sales.

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Voice of Apple’s Siri, Susan Bennett, to Keynote at XANT NEXT 2020 Conference

InsideSales.com

The event will bring together customers, thought leaders and industry experts in the XANT network to discuss and further the development of AI within the world of sales and marketing. James English , Head of Inside Sales at Pattern. Trey McCall , VP of Growth at PingIdentity.

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The 14 must-attend sales conferences of 2020

Nutshell

The theme of BOUNDLESS 2020 is “Above and Beyond,” and attendees can expect to learn how to overdeliver at every stage of the funnel to generate thrilled buyers. Our event is virtual, which means you don’t have to waste money on expensive plane tickets and hotel rooms in order to attend. The best part? LeadsCon 2020. Unleash 20.

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The Advice These Women in Sales Wish They Had Been Given Sooner

The Spiff Blog

Support your buyer, help them prove value when needed. Chalen Schoyer, Principal Sales Engineer at Spiff “Be confident in your negotiations. Whether that’s within a sales cycle or negotiating salary/benefits. Confidence comes from doing your research and knowing the market value. Stop hiding behind the email.

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When Are We Going To Understand, It Really Isn’t About The Product!

Partners in Excellence

I’ve spent a lot of time in airplanes and hotels, so I read lots of stuff–books, magazines, blogs. That’s if we continue to define the role of the sales person in the same old, tired ways we defined it 10, 20, 30 years ago. But does that mean sales people are becoming less important? Absolutely! Yes, again!

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Maximizing Event ROI: How to Close Deals on the Event Floor

ExecVision

Research shows that buyers can get 70% of the way through the procurement process without interacting with a salesperson. When buyers are empowered online, they’re much less interested in checking out new products and services while attending events. This isn’t the time for a hard sales pitch. Drive ROI at Marketing Events.

ROI 40