Guest Post: Dear Challenger: Sincerely, Willy Loman
Jonathan Farrington
OCTOBER 8, 2012
Their research regarding the new buyer was needed and makes us yearn for more data. It is clear that they, like all of us, care about sales. For the new buyer, insight, ideas, and proof of value are must haves. The title of the article, The End of the Solution Sale , made me think of Death of a Salesman , by Arthur Miller.
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