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A Guide to Building a Referral Network for Your SMB

Act!

Today’s buyers are spoiled for choice when they have to make a purchase decision. A devoted referral network can help you stand out in such a buyer-driven market. Case in point— 89 percent of buyers trust personal recommendations and testimonials from people they know. that integrates with third-party tools comes in handy here.

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7 proven ways to increase customer engagement (and sales, too)

SalesLoft

It starts the minute a prospect becomes aware of your solution and extends well beyond completing a transaction, culminating in a strong customer relationship and encouraging brand loyalty. Customer engagement is essential for buyers, too, because they want a positive customer experience. Are they active on social media?

Scale 52
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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Excitement is the most powerful tool a marketer can use in any B2B industry”, elaborates Brandon Hart, an expert on psychology and marketing at EssayOnTime. Buyer expectations are always on the rise, so you must maintain excellent customer service. Adding more incentives erases any second thoughts when contemplating defection.

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7 Creative Ways to Bring in More Sales Online

Pipeliner

Use tools like automated emails post-purchase, asking for reviews, or engaging with customers on social media to share their experiences. Create a Buyer Persona To sell effectively, you need to know who you’re selling to. Use this data to build detailed buyer personas, representing your ideal customers.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. From then on, brands must convert first-time customers into repeat buyers. A marketing tool with staying power. You’ll get high ROI.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Your social media posts should also be directing traffic back to your site, where you can prompt visitors to share their contact information for an incentive. What demographics do they share? All of the Hustle, None of the Headache.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Introduction. Marketing is as much an art as it is a science!