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10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

The Incentive Research Foundation (IRF), a private not-for-profit foundation that focuses its initiatives on pragmatic research highlighting the premise and the power of incentive and motivational programs, issued a list of 10 incentive travel facts to commemorate Global Meetings Industry Day. 38 percent of all U.S.

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Does Your Sales Incentive Plan Drive Customers Away?

SBI Growth

The purpose of every incentive compensation plan is to influence the actions of sales reps. Sales incentives can be like square pegs. Incentive compensation is intended to reward specific behaviors of the sales force. This image illustrates potential friction between buyer’s goals and what the comp plan rewards.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). We’ve compiled our top tips and best practices for selling to the social-savvy buyer. What is Social Selling?

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. From then on, brands must convert first-time customers into repeat buyers. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.

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When it’s OK to give a customer a gift – and when it’s not

Selling Essentials RapidLearning Center

It’s complicated According to two studies on the subject, gift giving in sales can get complicated. If the goal is to make buyers feel “obliged” to give you some business, that’s an obvious manipulative trick – one that buyers are likely to resent. To see what that means, let’s consider those two studies.

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5 Ways to Build Up Customer Loyalty

Zoominfo

In an Accenture study recently conducted, 54% of respondents experienced a drop in trust, which resulted in $180 billion in revenue at stake of being lost. But, featuring a customer in a case study will also make them feel important, valued, and more connected to your brand. Establish an Incentive-Based Customer Loyalty Program.

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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. Setting the Foundation for a Sustainable Customer Reference Program.