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Are You a “Specialist” or a “Generalist?”

Jonathan Farrington

I highlighted this point in a post earlier in the week, when I suggested that buyers today are only interested in having interactions that are “wholly relevant” But here there is a dichotomy … What if you are selling into a variety of industries? Conference, which I will be writing about next week.

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Guest Post: Dear Challenger: Sincerely, Willy Loman

Jonathan Farrington

Their research regarding the new buyer was needed and makes us yearn for more data. It is clear that they, like all of us, care about sales. For the new buyer, insight, ideas, and proof of value are must haves. The title of the article, The End of the Solution Sale , made me think of Death of a Salesman , by Arthur Miller.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Be yourself; you are a woman in sales; don’t try to be a female salesman. Be yourself!

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